2.  Began Operations in 1976.  One of the first transit systems in California to apply for TDA (Transit development act) funding.  5 Fixed transit routes  Operates Monday-Saturday  Over 180,000 passengers annually  80% of passenger are “Transit Dependant”

3. Coordinated Transit Coordinated Transit  Collaboration with Sonoma County Transit and Golden Gate Transit on Route Coordination, fare structures, discounts and free transfers.  Collaboration with SCTA on regional Transit issues and funding including TFCA  Coordinated Fixed Route Riders Guide  Partnership with Sonoma County Transit on new Transit Mall

4. Current Projects Current Projects  Youth Outreach / Back to School  August 4 Service Changes Evaluation  TFCA Grant for marketing (Implementation)

5. TFCA Marketing Implementation TFCA Marketing Implementation  Riders Guide Reimbursement!  3 Position Bicycle Racks  Community Outreach  Free Ride Month  Cool the Earth

6. Free Ride Month  To reward Petaluma passengers and encourage more residents to ride public transit  Early October – Early November  This signifies the City of Petaluma’s continued efforts to encourage transit use, The reduction of Green house gases, bicycling, and walking  Concurrent with other Outreach efforts, such as the Mayor’s Bus Ride!  In August service is on time over 93% of the time since the change!  TFCA funding will off-set fare value and can contribute to farebox recovery  Results experienced in similar communities suggest positive long range results

7. Merced Transit Results  Free Ride program led to widespread awareness of public transit  Sustained transit rider retention rate of 18%, so people continued riding the bus and were willing to pay the fare!  Provides an excellent pilot to review trips taken without economically prohibitive factors

8. Cool the Earth  Previously known as Cancel a Car  Will promote the reduction of green house gas’s, public transit, bicycle and pedestrian commutes  Target is one or two schools that lead to a community cross-section  Establishes a symbiotic interaction between students and parents to influence “clean earth” decision making

9. Participate in the Effort  Participate in the outreach  Encourage transit use  Take “advantage” of the D Street Bridge closure to promote transit, bicycling and pedestrian commutes  Walk, bike or take the bus somewhere you haven’t before!