2. Unit Questions  What is knowledge  Why do we need knowledge  Where do we get knowledge  When do we use knowledge

3. KNOWLEDGE By Tracy Harris

4. Overview  Understanding the different between knowledge, data, and information  Explain the alternative view of knowledge  Understand the different of knowledge  Recognize the various location of knowledge

5. What is Data  Data comprises facts, observation, or perceptions  Data represents raw numbers or assertions

6. What is Information  Information is processed data  Information is a subset of data, only including those data that process context, relevance and purpose  Information involves manipulation of raw data

7. What is knowledge  A justified true belief (Nonaka and Takeuch)  It is different from data and information.  Knowledge is at the highest level in a hierarchy with information at the middle level, and data to be at the lowest level.  It is the richest deepest and most valuable of the three.  Information with direction.

8. Types of Knowledge  Simple knowledge focuses on one basic area  Complex knowledge draws upon multiple distinct areas of expertise  Support knowledge relates to organizational infrastructure and facilities day to day operation s  Tactical knowledge pertains to the long-term positioning of the organization relative to its markets, competitors, and suppliers  Strategic knowledge pertains to the long-term position of the organization in terms of its corporate vision and strategies for achieving that vision

9. Conclusion  Knowledge is different from data and information  Knowledge in an area can be defined as justified belief about relationships among concepts relevant to that particular area  Knowledge can be of different types  Knowledge resides is several different places

10. References  www.boundless.org/2005/articles/a0002116.cfm  Becerra-Fernandez, et al. -- Knowledge Management 1/e -- © 2004 Prentice Hall