1. The LHC: Citius, Altius, Fortius… James Gillies, Head, communication group, CERN 27 November 2006 CERN communication strategy 2012-2016 James Gillies, Head, Communication Group, CERN

2. Methodology Chronology January: JG MARS includes new plan as objective February: Paola Catapano, Antonella Del Rosso, James Gillies, Dan Noyes, Corinne Pralavorio, Christine Sutton start to work on plan March: Involve Leidar communication agency April: stakeholder survey May: Communication workshop with Extended Directorate

3. Methodology Purpose The purpose of this strategy is to capitalise on CERN’s current visibility in order to generate sustained support for and engagement with CERN’s scientific and societal missions. An additional purpose is to use this unique opportunity to firmly embed science in to mainstream culture.

4. Communication architecture

5. Methodology Proof points

6. Mandated target audiences

7. Non-Mandated target audiences The CERN Community The general public Alumni Media The local community Educational systems Potential sponsors Cultural and artistic community Children

8. Methodology Communication activities and channels

9. Methodology Organization today

10. Methodology Organization proposed

11. Methodology Next steps This week: Completing document for management (resource requirement, programme of work) 6 and 13 September: Finalizing with Leidar End September: Presentation to Extended Directorate 2012: ???