2. CHAPTER OBJECTIVES © SOUTH-WESTERN EDUCATIONAL PUBLISHING E-COMMERCE nDescribe the recent growth of the Internet. nDiscuss common business uses of the Internet besides selling products. nDescribe the stages businesses commonly go through in developing an e-commerce business. nIdentify successful e-commerce businesses and strategies. nOutline the steps for starting an e-commerce business. 99

3. © SOUTH-WESTERN EDUCATIONAL PUBLISHING THE GROWTH OF THE INTERNET Estimated number of Web site providers 10,000,000 300,000 4 200

4. © SOUTH-WESTERN EDUCATIONAL PUBLISHING BUSINESS USES OF THE INTERNET nBusiness communications nInformation gathering nImproving business operations

5. © SOUTH-WESTERN EDUCATIONAL PUBLISHING STAGES OF E-COMMERCE DEVELOPMENT nInformation stage nInteraction stage nIntegration stage

6. © SOUTH-WESTERN EDUCATIONAL PUBLISHING SUCCESS WITH E-COMMERCE nLeading Internet businesses nMeeting customer needs

7. © SOUTH-WESTERN EDUCATIONAL PUBLISHING Relative Sizes of Common Internet Advertisements Full Banner 468  60 pixels Full Banner 468  60 pixels Half Banner 234  60 pixels Half Banner 234  60 pixels Button 120  90 pixels Button 120  90 pixels Vertical Banner 120  240 pixels Vertical Banner 120  240 pixels Micro Button 88  31 pixels

8. © SOUTH-WESTERN EDUCATIONAL PUBLISHING ESTABLISHING AN E-COMMERCE BUSINESS nDetermine the purpose of your Web site nStudy your customers nPlan your online business nObtain a server and domain name nDevelop order processing and customer service procedures nDesign the Web site nAdvertise your online business nOpen for business