1. Spring 2010 Shanelle Hoehn

2. Category Assessment Sp 2010Walmart/6thTargetHarps/FstSqrAldiWlgrns/ SchlTotal # of SKUs 2110315152 % of category 40.38%19.23%59.62%9.62%1.92%100 % Fa 2009Walmart/6thTargetHarps/FstSqrAldiWlgrns/ SchlTotal # of SKUs 11n/a 59 % of category 18.64%----100 % Spring 2010: Harps on Fiesta Square has widest category assortment (59.62%) Fall 2009: Harps on Garland has widest category assortment (61.01%)

3. Demographics  Higher income households  Private Label $20,000 to $50,000  Larger household size  3 to 5+ members  Younger homes  FH under 35 to 54  Kids, Families  Caucasian

4. Category Role

5. Display Space

6. Popular SKUs Brand Ghirardelli Double Chocolate Betty Crocker Hershey’s Original Supreme Betty Crocker Fudge Family Size ManufacturerGhirardelliGeneral Mills StoresWalmart 6 th Target Harps Fiesta Sqr Walmart 6 th Target Harps Fiesta Sqr Walmart 6 th Target Walgreens School

7. Category Tactics

8. Private Label Strength TargetHarps Fiesta SqrAldi Private Label GMMarket Pantry 12% Archer Farms 30% Best Choice 12%Baker’s Corner 12%

9. Future of Private Label  Decreasing private label presence  6.9% of total market  Discontinued private label

10. Retailer Recommendations  Increase focus on national brands  Differentiate product assortment  Appeal to health concerned audience  Smaller packages