1. Dinosaurland Travel Board 2009 Marketing Program

2.  Dinosaurland Travel Board is organized to market and promote tourism on behalf of Daggett, Duchesne and Uintah Counties. Mission Statement

3.  Target our potential visitors within our drive market, particularly along the Wasatch Front.  Our advertising emphasis is on our outstanding qualities  Uncrowded destination  Array of outdoor adventure and fun  Outstanding scenic beauty  Drive interest and awareness of the camping and recreational vehicle opportunities within Northeastern Utah. Our Marketing Strategy

4. 2009 Budget Breakdown 84% of our funds are spent directly on advertising

5.  Northeastern Utah Regional Magazine  Northeastern Utah Winter Recreation Guide  Nine Mile Canyon  Flaming Gorge Country  One Day Tours  Dinosaur Hunting License  Tear Sheet Maps Our Publications

6. Regional Magazine Summary Total amount collected for ads:$38,005 Graphic Design Cost:$ 3,525 Ad Solicitation:$ 4,978 Printing (100,000):$47,726 Total:$56,229  30,699 magazines sent out nationwide from internet and print advertising requests  15,000 sent to Welcome Centers in Utah, Colorado, Wyoming  2,040 distributed at Travel Shows in Utah and Colorado

7. 30,699 Brochures were sent out in 2008 85% of requests came from internet banner advertising on Utah.com, Dinoland.com or Go-Utah.com 15% of requests are leads from print advertising like National Geographic, Woodall’s **In 2009 we are currently averaging 500 Regional Magazines a week** 2008 Regional Magazine Distribution

8. Drive Market Campaign  Outdoor Advertising$22,160.00 (Trax, SLC Bus)  Billboard (Outside Green River, WY)$25,000.00  Park City Magazine$ 3,850.00  Salt Lake Magazine$ 4,440.00  Regional Vacation Guides$ 4,500.00  Trade Shows$13,318.00 (International Sportsmen, & RV, Boat, Travel Shows) Total Cost for Drive Market$73,268.00

9. 12 – Salt Lake Trax Exterior 21 – Salt Lake Metro – Kings 12 – Salt Lake Metro- Queens Total Cost for Spring and Fall Campaign: $22,160.00 Salt Lake City Outdoor Campaign

13. Distributed 2,040 Regional Magazines Shows attended: *Denver Sportsmen *Colorado RV *Salt Lake RV *Salt Lake Sportsmen Total Cost: $13,318.00 2009 Travel Shows

14.  RV Publications$11,000.00 (RV Journal, RV Life & Woodall’s)  AAA Tour Book (Utah & Colorado)$ 6,800.00  UTR Travel Show $ 2,200.00  National Geographic Co-op Ad$ 4,967.00  Yellowstone Journal Co-op Ad$ 7,900.00  Outdoor Utah$ 4,820.00  Utah Accommodations Guide Co-op Ad$ 6,050.00  Salt Lake Visitors Guide$ 3,100.00  Design/Development$ 500.00  Internet Advertising$13,250.00 (Banner Ads, Web Hosting, Web Site) Total Cost for Destination Advertising:$60,587.00 Destination Advertising Campaign

15. EXAMPLES OF ADS USED IN 2009

20. Office # 435-789-6932 Toll Free # 800-477-5558 Email: dinomaster@dinoland.comdinomaster@dinoland.com Address: 134 West Main, Suite 101, Vernal, UT 84078 Contact Information