1. Sport Specific AFL Cover

2. Executive Summary Footyweb Network Traffic continues to grow strongly Significant Commercial partnerships have been signed for Season 2012 Cost savings to the Sport to be continued together with a 50% share of all Net Revenues after costs Great Footyweb Partner Competitions and Offers available for all Clubs to utilise Continued enhancements to Footyweb on the way Call for Roadmap inclusions for Season 2012 underway Online Re-Registration continues to grow across Footyweb

3. November 10 to April 11 AFL Online Traffic by Day

4. AFL Online Traffic by Month

5. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Eastern Football League (EFL)4,241,204 14.988% VFL1,176,324 4.157% TAC Cup1,024,406 3.620% AFL Queensland - State League939,847 3.321% Northern Football League912,570 3.225% Victorian Amateur Football Association (vafa)833,863 2.947% Essendon District Football League799,067 2.824% Sydney AFL785,126 2.775% Western Region Football League779,748 2.756% Mornington Peninsula Nepean Football League607,889 2.148% AFL Brisbane Juniors530,728 1.876% Community Football WA490,403 1.733% AFL QLD474,538 1.677% Football Geelong457,266 1.616% Southern Football League (Vic)427,048 1.509% Yarra Junior Football League426,229 1.506% Yarra Valley Mountain District Football League402,502 1.422% Moorabbin Saints Junior Football League398,552 1.408%

6. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Northern Territory Football League385,328 1.362% South East Juniors369,286 1.305% Ballarat Football League286,214 1.011% Riddell District Football League273,963 0.968% AFL Canberra269,940 0.954% Goulburn Valley Football League262,370 0.927% SANFL243,552 0.861% AFL NSW230,558 0.815% Alberton Football League225,052 0.795% Murray Football League218,917 0.774% Geelong and District Football League209,521 0.740% Central Highlands Football League204,362 0.722% Gippsland League201,784 0.713% Ovens & Murray Football League193,104 0.682% Ellinbank & District Football League190,974 0.675% Southern Tasmanian Junior Football League188,463 0.666% Southern Football League (SA)184,893 0.653% Victorian Women's Football League179,446 0.634%

7. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Bendigo Football League172,043 0.608% Black Diamond AFL171,868 0.607% AFL Sunshine Coast Juniors164,611 0.582% Maryborough Castlemaine District Football League163,861 0.579% Picola and District Football Netball League159,008 0.562% AFL NT156,263 0.552% Hills Football League SA153,532 0.543% North Gippsland Football Netball League141,912 0.502% Western Border Football League141,859 0.501% Central Murray Football Netball League139,594 0.493% AFL Sydney West Juniors138,248 0.489% North Eastern Metro Junior Football Association136,060 0.481% Ovens & King Football League133,175 0.471% Great Southern Football League SA129,801 0.459% Bendigo Junior Football League122,345 0.432% Mornington Peninsula Junior Football League122,002 0.431% Dandenong Ranges Junior Football League119,894 0.424% Sunraysia Football and Netball League119,792 0.423%

8. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Hampden Football Netball League119,555 0.423% AFL Sydney North and Sydney City Juniors113,590 0.401% Loddon Valley Football League112,951 0.399% Kyabram District Football League112,560 0.398% Tallangatta & District Football League109,139 0.386% North East Australian Football League109,090 0.386% Warrnambool & District Football Netball League108,243 0.383% Heathcote District Football League Inc.108,043 0.382% AFL Victoria - Youth Girls103,136 0.364% AFL Gold Coast Juniors102,372 0.362% AFL Riverina99,156 0.350% AFLQ - Under 18 Development98,879 0.349% Hume Football League96,477 0.341% Mid Gippsland Football League95,143 0.336% Colac & District Football & Netball League90,063 0.318% AFL Tasmania82,122 0.290% Frankston and District Junior Football League80,538 0.285% AFL Cairns76,831 0.272%

9. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Horsham District Football League76,361 0.270% Mallee Football League (Vic)74,983 0.265% Barossa Light and Gawler Football Association74,973 0.265% AFL Greater Sydney Juniors71,849 0.254% River Murray Football League70,842 0.250% AFL Darling Downs70,635 0.250% Wimmera Football League70,330 0.249% Maccas Metro South Junior Football League66,459 0.235% Swan Districts DFDC65,986 0.233% Newtown Little League65,584 0.232% Subiaco DFDC64,745 0.229% Kowree Naracoorte Tatiara Football League62,333 0.220% Metro West Junior Football League61,615 0.218% Football Netball East Gippsland60,944 0.215% South Fremantle DFDC60,596 0.214% Northern Tasmanian Football Association59,646 0.211% Golden Rivers Football League59,298 0.210% Albury Wodonga Junior Football League58,692 0.207%

10. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic WAFL56,095 0.198% North Central Football League55,161 0.195% Mid South Eastern Football League53,561 0.189% Mininera and District Football League51,593 0.182% Southern Football League (Tas)51,301 0.181% AFL Townsville50,231 0.178% East Perth DFDC49,307 0.174% AFL Sydney South Juniors49,190 0.174% Northern Tasmanian Junior Football Association48,574 0.172% AFL Mackay47,698 0.169% Peel DFDC44,902 0.159% AFL Central Coast Juniors44,663 0.158% Riverland Football League43,278 0.153% AFL Canberra Junior League41,734 0.147% Claremont DFDC40,109 0.142% AFL Cairns Juniors40,101 0.142% Traralgon & District Junior Football League40,022 0.141% Peel Football League39,585 0.140%

11. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic AFL North Coast39,404 0.139% South West District Football Netball League39,320 0.139% Shepparton and Districts Junior Football League39,241 0.139% South West Football League39,102 0.138% AFL Capricornia37,683 0.133% South West Junior Football League (WA)37,580 0.133% Perth DFDC36,741 0.130% South Australian Womens Football League35,598 0.126% AFL Illawarra Juniors35,245 0.125% AFL Queensland34,932 0.123% AFL Newcastle Juniors34,885 0.123% West Perth DFDC34,236 0.121% Tasmanian State League (TSL)33,797 0.119% Summerland AFL31,977 0.113% Sydney Women's AFL31,768 0.112% Sapphire Coast AFL29,956 0.106% WorkSafe VCFL Country Championships29,955 0.106% AFL Masters Queensland29,735 0.105%

12. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Adelaide Plains Football League29,688 0.105% AFL NSW ACT29,589 0.105% Tamworth AFL28,804 0.102% Millewa Football League27,896 0.099% Upper Murray Football Netball League26,746 0.095% Central Gippsland Junior Football League Inc26,193 0.093% AFL Wide Bay26,076 0.092% Victorian Metro Superules26,052 0.092% Rebels Football Club24,413 0.086% Upper Great Southern Football League24,401 0.086% Sale and District Junior Football Association23,920 0.085% South Coast AFL23,905 0.084% Goldfields Football League23,404 0.083% Central West AFL22,345 0.079% NSW Recreational Footy21,654 0.077% Darwin Football Association21,351 0.075% Souths Superules20,475 0.072% Warragul and District Junior Football League19,556 0.069%

13. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Northern Umpires Association19,448 0.069% Port Lincoln Football League19,433 0.069% Omeo District Football League18,993 0.067% North Eastern Football League18,542 0.066% Great Southern Football League18,042 0.064% Spencer Gulf Football League18,037 0.064% Mallee Football League (SA)17,171 0.061% Wangaratta & District Junior Football League16,926 0.060% East Fremantle DFDC14,481 0.051% Northern Tasmanian Football League14,473 0.051% AFL Northern Rivers Juniors13,941 0.049% Sunraysia Junior Football League13,216 0.047% Seymour District Junior Football League13,047 0.046% Broken Hill Football League12,575 0.044% Old Scholars Football Association12,266 0.043% Castlemaine and District Junior Football League12,034 0.043% AFL Mid North Coast Juniors11,984 0.042% WA Talent Program11,866 0.042%

14. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Northern Riverina Football League11,741 0.041% Top End Australian Football Association11,587 0.041% Western Australian Womens Football League11,374 0.040% Bendigo Umpires Association11,242 0.040% Lower South West Football League10,633 0.038% Lexton Plains Football League10,126 0.036% Goulburn Campaspe Junior Football League9,562 0.034% Northern Areas Football Association9,511 0.034% Western Border Junior Football League9,468 0.033% Central District Junior Football League9,219 0.033% AFL Tasmania Women's Football League9,143 0.032% AFL Central Australia9,071 0.032% Northern Territory Women's Football League8,936 0.032% Avon Football Association8,396 0.030% Great Northern Football League8,264 0.029% AFL Northern Territory7,718 0.027% Aboriginal Football7,687 0.027% SA Recreational Footy7,213 0.025%

15. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Whyalla Football League7,063 0.025% ACT Recreational Footy6,913 0.024% Western Australian Amateur Football League6,853 0.024% Mortlock Football League6,556 0.023% Central Midlands Coastal Football League6,260 0.022% Hills Football League WA5,934 0.021% Great Flinders Football League5,595 0.020% Portland Junior Football Association5,421 0.019% AFL Victoria Metropolitan Junior Championships5,390 0.019% Southern Districts Junior Football Association5,291 0.019% AFL Queensland Womens League5,246 0.019% Thunder Juniors5,182 0.018% Yorke Peninsula Football League5,169 0.018% Ongerup Football Association5,098 0.018% Footyweb Support5,021 0.018% Eastern Eyre Football League5,000 0.018% Eastern District Football League4,941 0.017% Goulburn Valley Umpires Association4,779 0.017%

16. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Sale Umpires Association4,689 0.017% AFL Mount Isa4,665 0.016% Yarrawonga and District Little League4,646 0.016% Hamilton Junior Football League4,566 0.016% VCFL Area Managers4,500 0.016% WA Secondary Schools4,407 0.016% Australian Football - 150 Years4,296 0.015% South Coast Junior AFL4,126 0.015% Brighton Beach Junior Football Club3,956 0.014% Coorparoo JAFC Rec3,903 0.014% AFLQ School Football3,884 0.014% Busselton & Districts Junior Football Association3,856 0.014% East Kimberley Football League3,772 0.013% Riverland Independent3,698 0.013% Central Wheatbelt Football League3,614 0.013% Esperance District Football Association3,046 0.011% Newman National Football League3,030 0.011% North Pilbara Football League2,993 0.011%

17. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic AFL Barkly2,636 0.009% Kangaroo Island Football League2,618 0.009% Alexandra Hills AFC2,562 0.009% Port Pirie Junior Football Association2,410 0.009% Kyneton District Junior Football League2,399 0.008% Overnewton Auskick Clinic2,362 0.008% Wagga District Junior Football League2,323 0.008% Queensland Recreational Footy2,316 0.008% Far West Football League2,310 0.008% Mt Gravatt AFC2,283 0.008% AFL North Coast Juniors2,266 0.008% FootyWeb Training2,212 0.008% WA Country Football League1,989 0.007% South Gippsland Umpires Association1,957 0.007% South Australian Country Football Championships1,907 0.007% Gippsland Football1,867 0.007% AFL NSW/ACT School Footy1,763 0.006% Yarra Ranges Umpires Association1,746 0.006%

18. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Beaumaris North AFL Auskick Centre1,676 0.006% AFL Masters Northern Territory1,662 0.006% AFL Victoria Umpire Groups1,648 0.006% International Cup 20081,624 0.006% Caroline Springs Auskick Centre1,593 0.006% Far North West Sports League1,591 0.006% Tiwi Islands Football League1,564 0.006% Western Magpies AFC1,556 0.005% South Australian Amateur Football League1,503 0.005% Latrobe Valley Umpires Association1,479 0.005% ACT Womens Australian Football League1,464 0.005% South Adelaide School Football1,292 0.005% Benalla & District Football League1,272 0.004% North Eastern Football Union Inc1,251 0.004% Far North Football League1,246 0.004% Kedron AFC1,233 0.004% AFL Victoria Recreational Footy1,214 0.004% Kent Park AFL Auskick Centre1,202 0.004%

19. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Gascoyne Football Association1,179 0.004% AFL Cairns Womens1,150 0.004% AFL Masters Vic country1,137 0.004% Benton AFL Auskick Centre1,136 0.004% North Midlands Football League1,135 0.004% Leven Football Association1,101 0.004% North West Football Association1,064 0.004% Mercantile Football League1,062 0.004% Barossa Light & Gawler Junior Football Association1,062 0.004% Australian Country Football Council1,058 0.004% Central Kimberley Football League1,057 0.004% Norwood School Football1,042 0.004% AFL Masters Carnival1,030 0.004% Wimmera Umpires Association1,026 0.004% King Island Football Association982 0.003% AFL Sydney City Juniors976 0.003% Western District Umpires Association947 0.003% Benalla & District Junior Football League935 0.003%

20. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic North West Junior Football Union912 0.003% Sturt FC SASFA Zone883 0.003% St. Justins AFL Auskick Centre844 0.003% Williamstown Auskick831 0.003% MCC Herald Sun Competition821 0.003% West Kimberley Football Association796 0.003% Augusta-Margaret River Junior Football Association791 0.003% East Gippsland Umpires Association790 0.003% Moorabool Valley Little League749 0.003% Women's National Championships745 0.003% Stawell 13 and Under Football Association735 0.003% Viterra MORTLOCK SHIELD726 0.003% AFL Katherine717 0.003% WA Recreational Footy713 0.003% AFL Training Test League679 0.002% Ballarat Football Umpires Association650 0.002% Mid West Football League626 0.002% Wadeye Football League617 0.002%

21. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic Chelsea Auskick Centre615 0.002% Waverley Junior Football Association612 0.002% Aspendale AFL Auskick Centre595 0.002% AFL North West Junior Football League576 0.002% AFL Gove575 0.002% Fortescue National Football League560 0.002% Ararat & District Junior Football Association548 0.002% Central Midlands Coastal Junior Football Council542 0.002% AFL Canberra Umpires Association540 0.002% Sweeney Reserve AFL Auskick Centre519 0.002% Alexandra Hills Sporting Club513 0.002% AFL Sydney South West Juniors502 0.002% Western Australian Sunday Football League457 0.002% Masters Australian Football Tasmania440 0.002% Boronia AFL Auskick Centre433 0.002% Landmark Cup428 0.002% Lara Little League422 0.001% Southern Tasmania High School AFL420 0.001%

22. Association Traffic from Nov 10 to Apr 11 Leader Board AssociationTotal PIs% of Traffic NTFUA - Tasmania Umpires Association419 0.001% South West Junior Football League (NSW)404 0.001% AFL Masters402 0.001% West Pilbara Junior Football League399 0.001% Syndal South Auskick391 0.001% North East Umpires Association371 0.001% Groote Eylandt Football League370 0.001% Hay Park Bunbury Auskick Centre369 0.001% Boots For All365 0.001% Glenunga Football Club343 0.001% Goldfields Junior Football League337 0.001% Cairnlea AFL Auskick Centre337 0.001% Peel AFL Masters Football Club Inc323 0.001% Mt Martha AFL Auskick Centre320 0.001% South East Football Umpires Association291 0.001% Morningside AFC291 0.001% Eastlink Cup290 0.001% Regency Park AFL Auskick Centre264 0.001%

23. Performance YTD SportingPulse has managed to sign material network partnerships with Defence Force Recruitment, Swisse Vitamins, TAC, Bakers Delight, Red Rooster & Rebel Sport for Season 2011. These deals are significant for our network and we are hopeful of some further initiatives coming through in the remainder of this financial year as well. Commercialisation Agreements Grassroots AFL is saving over $800,000 per annum in software costs through it’s partnership with SportingPulse. Whilst the entire Footyweb system is provided at no cost to the game, the aim is to offset this cost by advertising sold on your websites. Once the costs are covered, Associations will also share 50% of the net advertising revenue. Opportunities Online Re-Registration cuts down volunteer administrative time for your Clubs as well as provide much higher quality Member data for communications purposes to you as a Sport. For opportunities to roll-out Online Re-Registration across your League in 2010, please contact Tony at SportingPulse. Simple engagement with the partner promotions that are presented in Footyweb also help drive growth not only for the Network but also potentially for your Leagues and/or Clubs. Various examples of partner promotions that are currently available can be viewed on the Gameday Competitions and Promotions page by clicking here.here Performance and Opportunities

24. What’s new? New functionality in Footyweb includes “Fixture Importer”, “Hiding Rounds” and also “Pools Competitions”. Fixture Importer allows you to import a fixture from an Excel Spreadsheet quickly & efficiently. Hiding Rounds allows you to hide a specific number of Rounds or Fixture Dates from your website & Pools Competitions allows you to fixture a Competition in a “pool” type template. Fantastic partnership with FIT Health whereby FIT will offer Members refunds of up to $200 to their Club Subscriptions for all new sign-ups. Clubs will also receive $4500 Cash if they can get 20 of their Members to sign-up. Click here for more information on this great offer.here Baileys Ladders is offering a $5000 clubroom makeover for a Members Club who tops the favourite grassroots AFL sports star list at the end of the season. Great monthly prizes as well. Start voting for your favourite Club Member by clicking on here for more information.here Don’t forget the Army Challenge Award either. Total prize pool for the Army Challenge Award stands at just under $50,000. Visit Army Challenge Award webpage for more details and to see which players nationwide are displaying the outstanding courage, initiative and teamwork on the local footy field thus far.Army Challenge Award Teams at your Clubs can reward their Weekly MVP by downloading a Free Red Rooster Voucher from Footyweb. It’s Free and what a great way to reward your Stars. Click here for this great offer.here Lifebroker is offering all subscribers and their sports clubs $50 each when they join. Lifebroker is also running a “Sport is my Life” promo offering the chance to win IPAD’s and $1000.Sport is my Life Bakers Delight are offering all Members free scones this month as well as Free Bread for registered Clubs. Click here to view more information on the offers available via the Bakers Delight partnership.here What’s new at SportingPulse

25. What’s coming up Discussions for Roadmap enhancements in 2012 will start shortly. If you have any Enhancements please discuss these with your respective State Footyweb Manager for inclusion. Leagues that are planning to introduce Online Re-Registration please get in contact with Tony Costanzo at t.costanzo@sportingpulse.com so a training & implementation plan can be put in place for 2012.t.costanzo@sportingpulse.com Help Us, Help You! At SportingPulse we’re always looking for feedback on how we can improve our products and service. In order to understand how we can make Footyweb even better, we actively encourage you to contact and tell us what we could do to improve Footyweb and make it better for everyone. If you have any good ideas, please email the Football Account Manager at t.costanzo@sportingpulse.comt.costanzo@sportingpulse.com Feedback and Upcoming Developments