1. Marketing Plan of Shampoo Presented By, Group No- 03 Animesh (01) Vishal (16) Bhushan (25) Sagar (26) Presented By, Group No- 03 Animesh (01) Vishal (16) Bhushan (25) Sagar (26)

2. Unnique CEO/MD- GM- Sales & Marketing Manager- Finance Controller-

3. Brands Unnique For SEC A For SEC B&C

4. FMCG Growth

5. SegmentationGeographicUrbanMetroRural Central India North India South India DemographicGender Male Female Age 15-24 25-55 Income High Middle Low PsychographicLife stylePersonalityBehavioralBenefit

7. Targeting

9. Alimento

10. Metros TotalRuralUrban Bangalore9,621,5516351618.5573269932.44 Kolkatta4,486,6793231644.7151255034.29 Chenni8,917,7494990295.6083927453.39 Mumbai 13,830,884 7963099.6985867784.3 Delhi13850504944726.795412905777.2 Total50,707,36723,481,38527,225,982

11. Alimento o Demographic:  Family size : All  Family life-stage : Single as well as Married  Income based : High income o Psychographic:  Life-style characteristic : Open  SEC : 1 o Behavioural:  Benefits sought : Fights 6 signs of damage (Hair fall, Dryness, Roughness, Dullness, Split Ends & Conditioning) o Product attributes: Ceramide Cement With Conditioner o Positioning : 6 Problem 1 Solution. o Segment size :  Segment includes nearly 6% of urban metros population.

12. Promotion TV Magazine 5 star hotels News Paper Gymnasium Internet

13. Alimento QuantityManf. Cost Promotional CostNo. of UnitTotal CostPriceProfit 10 ml12.51.56 800,0001414.5 178,571.43 175 ml218.7527.34 548,571246250 2,142,857.14 250 ml312.539.06 224,000352358 1,250,000.0 Total 1,572,571 3,571,428.57

15. Hair & Shine

16. State & U.T. TotalRuralUrban Uttar Pradesh166,197,921131,658,33934,539,582 Bihar82,998,50974,316,7098,681,800 West Bengal80,176,19757,748,94622,427,251 Andhra Pradesh76,210,00755,401,06720,808,940 Madhya Pradesh60,348,02344,380,87815,967,145 Maharashtra96,878,62755,777,64741,100,980 Delhi13,850,507944,72712,905,780 Karnataka52,850,56234,889,03317,961,529 Tamil Nadu62,405,67934,921,68127,483,998 Total691,916,032490,039,027201,877,005

17. Hair & Shine o Demographic:  Family size : All  Family life-stage : Single as well as Married  Income based : Middle class o Psychographic:  Life-style characteristic : Open/ Conservative  SEC : 2&3 o Behavioral:  Benefits sought : Fights 3 signs of Hair fall (Nourishes the hair root, Restructures hair fiber, Hair grows & Anti dandruff) o Product attributes: Arginine Essence o Positioning : 4 Problem 1 Solution. Refilling bottle. Click Technology (33 washes guaranteed) o Segment size :  Segment includes nearly 8% population of selected areas.

18. Promotion News paper TV Park Gym Hoardings Internet Celebrity

19. Hair & Shine QuantityManf. Cost Promotional CostNo. of UnitTotal CostPriceProfit 4 ml2.450.28 47,755,1022.733 12,765,306.12 100 ml(B)105.012.12 742,857117120 2,142,857.1 200 ml(B)170.019.62 458,824190195 2,470,588.24 100 ml (S)60.0 1,950,0006770 6,000,000.00 Total 50,906,783 17,378,751.50

20. Silk 40% Extra Silky & Smooth

21. Silk State & U.T. TotalRuralUrban Uttar Pradesh166,197,921131,658,33934,539,582 Bihar82,998,50974,316,7098,681,800 West Bengal80,176,19757,748,94622,427,251 Andhra Pradesh76,210,00755,401,06720,808,940 Madhya Pradesh60,348,02344,380,87815,967,145 Maharashtra96,878,62755,777,64741,100,980 Delhi13,850,507944,72712,905,780 Karnataka52,850,56234,889,03317,961,529 Tamil Nadu62,405,67934,921,68127,483,998 Total691,916,032490,039,027201,877,005

22. Silk o Demographic:  Family size : 1 or more than 1  Family life-stage : Single as well as Married  Income based : Lower class o Psychographic:  Life-style characteristic : Open/ Conservative  SEC : 2&3 o Behavioral:  Benefits sought : Silky and Smooth hair o Product attributes: Basic Shampoo ingredient o Positioning : Silky hair Refilling bottle. Click Technology (33 washes guaranteed) 40% extra on sachet. o Segment size :  Segment includes nearly 29% of households.

23. Promotion News paper TV Radio Poster Celebrity Mobile van

24. Silk QuantityManf. Cost Promotional CostNo. of UnitTotal CostPriceProfit 5+2 ml1.40.11 195,000,0001.512 96,000,000.00 100 ml (B)554.23 709,09159.260 545,454.5 100 ml (S)201.54 3,900,00021.525 13,500,000.00 Total 199,609,091 110,045,454.55

25. SEGMENTATION Product Market AlimentoHair & CareSilk Hair Fall Dryness Roughness Dullness Split Ends Conditioning Nourishment Restructure of Hair Stronger hair Anti dandruff Silky & Smooth