1. Int’l Online Journalism Symposium 04.24.10

2. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber

3. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

4. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Greater Challenges * Decline in engagement * Low voter turnout * Generation Gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

5. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation Gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

6. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation Gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

7. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation Gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

8. * Decline in coverage of statewide issues * Fewer papers * Fewer people * Fewer pages * Bigger problems * Decline in engagement * Low voter turnout * Generation gap * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

9. * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber * Bigger problems * The for-profit model won’t pay for public interest journalism * Structural problems of media economy * Content can’t be monetized * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

10. * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber * Bigger problems * The for-profit model won’t pay for public interest journalism * Structural problems of media economy * Content can’t be monetized * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

11. * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber * Bigger problems * The for-profit model won’t pay for public interest journalism * Structural problems of media economy * Content can’t be monetized * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

12. * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber * Bigger problems * The for-profit model won’t pay for public interest journalism * Structural problems of the media economy * “Serious” content can’t be monetized * Increase in partisanship * Politics is more divisive * Media is more of an echo chamber Four Challenges

13. * Nearly 1.27 million page views * Nearly 400,000 visits from 164 countries * 206,000 unique visitors (we’ll exceed 100k this month) * 17% of our visitors have been back more than 8 times 25 Weeks In…

14. * More than 3.8 million page views * More than 1,086,000 visits from 190 countries and 1,180 TX cities and towns * 40% of our traffic is from outside TX. The remaining 60% is 1/3 Austin, 1/3 other big TX cities, and 1/3 the rest of TX * 583,000 unique visitors (we exceeded 200k in March) * 17% of our visitors have been back more than 8 times 25 Weeks In…

15. * More than 3.8 million page views * Home page: 635,284 page views * Library: 1,346,725 page views * Stories: 587,925 page views * Blogs: 340,044 page views 25 Weeks In…

16. * More than $4 mil raised in ‘09 (more than $3 mil collected). * More than 1,500 members (< $5,000). Average gift: $96. * More than 50 major donors (> $5,000). * Nearly 70 corporate sponsors ($2,500). * $105,000 in events sponsorship. $$$$

17. * More than $4 mil raised in ‘09 * More than $720,000 already raised in ‘10 * Nearly 1,600 members (< $5,000). Average gift: $96 * Nearly 60 major donors (> $5,000). Average gift: $73,000 * More than 80 corporate sponsors ($2,500) * $150,000 in events sponsorship $$$$

18. * 2010 budget: $2.0 million * 2011 budget: $2.3 million * 2012 budget: $2.5 million $$$$

19. Secrets of Our Success

20. Secrets (?) of Our Success (?)

21. * Swim in the deep end of the talent pool * Data as journalism (H/T Matt Thompson) * Events as journalism (H/T The New Yorker) * Revenue promiscuity * Content partnership sluttiness * The Law of Popeye: We am what we am

22. Thank You.