1. Amiyo Hydrai, Johnny Wu & Olivia Chung MGTC42H3 – Professor Borins Tuesday, January 12 th, 2010 Critique of Liberal Party’s Website Analysis of Liberal party’s website in terms of its effectiveness to communicate with interested citizens and voters.

3. Self Advocacy + Home Page Blogs and articles related to or about Michael Ignatieff Latest news on the Liberals Individual links for MP Volunteer opportunities Joining the Liberals

4. Attack Pop-up message attacking Stephen Harper Headline stories related to Harper’s latest news –“ What is Harper hiding?” –“Harper’s silence on MPs’ attacks against women unacceptable”

5. Balance Balance in terms of information Headlining news –Michael Ignatieff’s point of view –News about the party Team & leader each get individual tab

6. Policy Directs you for additional information regarding provincial and territorial associations (i.e. Liberal Ontario) Policy resolutions for 2005, 2006, 2009 Party bylaw in PDF documents for interested audience

7. Election Readiness “ Our party will rebuild and renew in every riding across the country, we call this the 308 riding strategy. The National Election Readiness Committee will make sure that every voter counts.” Section of webpage directed into addressing election readiness

8. Scope for Citizen Initiative

9. Social Networking Twitter of Michael Ignatieff Blog – can subscribe by RSS Liberal TV Facebook – almost all Liberal MPs have Facebook profile

10. Technical Sophistication Photo slideshows Advanced search included EnFamille – online forum Not for everyday people/ usage Professional and political terms

11. Languages & Accessibilities English & French Large font (by default) to aid visually impaired

12. Pros Detailed information about Liberals Simple, user friendly –Easy to navigate across site Advanced search available Consistent branding

13. Cons Delivery is not visually pleasing Lacks visual Requires higher level of sophistication of audience Lots of text Dull and unattractive

14. Overall Rating Unattractive Overuse of text Limited use of visual Simple and user-friendly Overall rating: 6/10