1. Task Writing an advertisement

2. Leading-in: Warming-Up: Are you good at listening? What difficulties do you have in listening?

3. Listening: What numbers are given when you listen for statistics? What phrases should you listen carefully for?

4. Numbers in statistics: Fractions: 1/2(a/one half), 2/3(two thirds), 3/4(three quarters), etc Decimals: 0.3(zero point three), 6.79(six point seven nine), etc Percentages: 63%(sixty-three per cent), 45.72(forty-five point seven two per cent), etc

5. Describing statistics: an increase: an increase of, increase/rise by, etc a decrease: a decrease of, decrease/fall by, etc no change: no change, remain/stay the same, etc trends: a steady increase/decrease, rise/fall slowly, etc

6. Describing statistics: a range: between … and …, from … to …, etc average: average, etc a limit: lowest, peak at, etc

7. Listening: Year Market Share (%) YearMarket Share (%) 19501990 2000 1970 10.5 1960 12 5.5 7 12 2010 2020 15 19.5 241980

8. Bar Chart :

9. Listening text Director: Good morning, ladies and gentlemen. We’re here today to talk about sales of our chocolate bar, ChocoLoco. ChocoLoco was first sold in nineteen fifty. We did quite well in the first year, with a

10. ten point five per cent share of the market. However, the sales figures in the next few years were not so good. By nineteen sixty, market shares had decreased by five per cent. Then we introduced a new marketing programme, and market share increased to seven per cent in nineteen seventy. However, this

11. was still below what we had expected. In nineteen seventy-nine, we packaged the chocolate bar in a new way. The results were good, and in nineteen eighty, the number of people buying ChocoLoco rose sharply to twelve per cent. The sales figures for nineteen ninety stayed the same as those for nineteen eighty. In

12. the year two thousand, we had a new model in our advertisements. This had a good effect and market share increased to fifteen per cent. We will continue using this model in our advertisements and packaging. In two thousand and ten, we expect a nineteen point five per cent market share. We hope that this increase

13. will continue, and in two thousand and twenty, we expect it to rise to twenty-four per cent. Thank you for your attention.

14. What’s your opinion of advertising in public places? What advertisements attract your attention? What do you think makes advertisements interesting? Discussion:

15. What have you seen in an ad and later bought? What’s your favorite advertisement? Why?

16. Writing: Try our delicious sandwiches! You will be _______at the new fillings, new bread and ____taste! Our sandwiches are _______ and finger- licking good. They are also the ______ in town. amazed new delicious biggest

17. We use only _______ meat and freshest vegetables. Our sandwiches cost only ￥ 5 each. When you buy one now you get another one ____! the best free

18. Introducing Funky Swanky! These are funky new jeans! They look _____! Are you _____ with wearing the same blue jeans every day? Then why don’t you get into our new jeans in deep red? This is the season’s ______ color. greatbored hottest

19. They are so _____________ that you’ll want to wear them day and night! A pair of Funky Swanky jeans costs only ￥ 80, available in all Funky Swanky shops now. comfortable

20. Designing an Ad: Write an ad for your company’s ChocoLoco bar. You may want to mention: taste/look benefits price/discounts where people can buy the product

21. You can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco chocolate bar. Only the best quality coco beans from Mexico and the freshest milk from China are used to make the delicious ChocoLoco Possible example

22. chocolate bars. Because it is low in fat, it is also a good choice for anyone trying to lose weight. Almost everyone who has tried it loves it! ChocoLoco chocolate bar is of high quality and average price, available in all supermarkets around China now.

23. 1. increase/rise/grow by … 上涨了 … increase/rise/grow to … 上涨到 … decrease/fall by … 下降了 … decrease/fall to … 下降到 … 2. sth end up with … 某事以 … 结束 / 告终 sb end up sth with … 某人以 … 结束某事 Language Points:

24. 3. in one’s opinion 等同于 in the opinion of sb 在某人看来 4. “ 数词 + more + 复数名词 ” 或 “another + 数词 + 复数名词 ” 表示 “ 还 … ；再 …” e.g. The professor needs another two assistants to do the experiment. e.g. I am given two more hours to finish my paper.

25. Homework: To go over the Task. To complete the advertisement after class. To preview the Project.