1. Parks & Recreation Software Review Why Consider Changing Now? How Should We Evaluate a Change? How Could We Implement Change?

2. Why Consider Changing Now? Double Down needed on RecTrac Investment  WebTrac requires major change in hosting philosophy with associated resource costs.  New RecTrac module currently under consideration to enable Rec pass-swipe for facility entrance.  Good timing for review of the landscape.

3. …the Dilemma …the Dilemma  Restructure of server topology required in order to implement WebTrac (Customer-Direct Internet Access);  to be outside of COA IntraNet (secure network firewall)  this is functional equivalent of creating an ASP (Application Solutions Provider) for our department.  ASP Provider is not our core competency or business.  ASP Provider is increasingly popular outsourcing model in many industries, thanks to the Internet.

4. Landscape Review Models are changing: 1. Technology Model  Specialized Software Outsourcing  City of Aspen IT Dept Focus: Network & Hardware 2. Business Model  Customer service fees becoming common  Partnering Fees incentivize win-win  Internet Portals; syndication marketing 3. Operations Model  De-centralize front desk – reduce staffing requirements  Emphasize customer empowerment

5. How Should We Evaluate A Change?  Review with COA Parks & Rec Brass:  Risk, Finance, Politics  Review with Proposed COA Users:  Comparative Ease of Use (via Demos)  Comparative Intuitiveness / Learning Curve  Review with Other Parks & Rec Customers:  Similar Conversion Successes/Failures and Why  Road Trip !

6. How Could We Implement A Change?  As Painlessly As Possible to:  COA Parks & Rec Employees  COA Parks & Rec Customers  Dual System Deployment  Current System Remains as Defacto  City of Aspen ID – kicks off New System Use  Seasonal Programming Incrementally Added via New System  Maintain Path of Retreat (Backup Plan)