1. Team Gonzaga, Inc. Business Plan 2005 CEO – Eddie Moat COO – John Burr CFO – Hal Rich VP of Service – Tizoc Perez-Casillas VP of Marketing – Todd O'Sullivan VP of Sales – Chris Gascoigne

2. Product  Our product is a long- sleeve T-shirt with the phrase “GONZAGA” on the front and  “Est. 1821” on the back above a picture of a soaring eagle

3. Product  Our shirts will appeal to the Gonzaga community because: They celebrate the many years the school has been in existence (the phrase “Est. 1821” on the back) They help show how the Gonzaga community is one with “Gonzaga” on chest They are high-quality 100% cotton shirts that are more desirable than half cotton half polyester shirts and will not shrink in the wash

4. Service Partner – The Lamb Center Background: TT he Lamb Center is an area nonprofit organization that helps the homeless by providing showers, laundry facilities, and child tutoring services. The Lamb Center is funded by local Churches, and volunteers help out during all daylight hours. Bible study and nondenominational services are both major aspects of the Lamb Center. Averaging around 60 visitors per day, the Lamb Center is constantly in need of funds or volunteers. Therefore, it welcomed our agreement to donate 50% of our profit as well as more than 60 hours of volunteer work to their center.

5. Service Partner – The Lamb Center Service Partner Contact: David Larradee, Director 703-691-3178 Description of Service: Tutoring and Mentoring children of ages 5 – 15 Service Hours: Tues – Thurs: 4:30 – 6:00 Sat: 9:00 – 11:00 Team Gonzaga members can also show up at any other times during the day to help laundry, cleanup, and other jobs. Service Hour Goal: 90 hrs Service Hour Minimum: 60 hrs Service Hours Completed: 18 hrs Team Gonzaga plans to attend the Lamb Center every week so that the 90 hour service hour goal will be accomplished. The Lamb Center will also receive 50% all earnings accumulated by Team Gonzaga.

6. Market Research  200 surveys were distributed to the Gonzaga student body to discover which product would be most popular  Of the product ideas listed, Livestrong type bands were most popular, however, the Gonzaga bookstore had already purchased these custom bands to sell. Long-sleeve T- shirts were the next popular product

7. Surveyed Products 52% 13% 35% Unable to do: A few days after survey, we learned the Gonzaga bookstore already ordered bands before our surveys went out Long sleeve T-shirts were second in popularity. They would also be cheaper to order than sweatbands.

8. Market Research  200 Additional surveys were then sent out to Gonzaga students in order to determine what color was most popular as well as what price would be most successful. We also asked what shirt sizes the students wore.  Most students preferred white shirts with purple print and the most popular size of those surveyed was large. We discovered the optimal price was $15.

9. Market Research  An online survey was created and the link went out to the Gonzaga Fathers’ Club email list (approximately 400 members).  More information was gathered from this survey and those who were interested in purchasing the product left contact information (75 people as of 7 January have already pre-ordered).

10. Color and Size (Online survey) 54% 39% 45% 43% 9%

11. Potential Prices (Online survey) 32% 31% 25% 9% Suggestions included: $12, $20, $25, $28, $29, $30, $35, $40, $50

12. Marketing Strategy  Flyers will be posted around campus  Team members will be present at Gonzaga events such as basketball games and parent and alumni functions to sell the shirts  A website is in development to help take online orders  Shirts will also be sold at the Mixer in April.

13. Competitive Analysis  Average price of Gonzaga bookstore long-sleeve T- shirts: $27  T-shirt price: $20 $15 (student discount)  Ski Club is the only other Gonzaga organization that sold long-sleeve shirts this year (however, we believe that our design is more marketable than theirs)

14. Product Operations  Team Gonzaga is working with Eileen Vaughn. Our distributor is COLORWORKS.  COLORWORKS also works with the Gonzaga bookstore  The Lead time is 2 weeks  Cost per shirt: $6.10  Selling price: $15.00-$20.00  We are also jointly planning and organizing a Mixer with the other team to take place on April 8, 2005.

15. Action Plan EventResponsibleStatus Service PartnerJohnComplete Market surveysHalComplete Product designTeam GonzagaComplete First Product OrderEddieComplete Flyers distributedChrisPending WZAG appearancesToddPending Mixer dateBoth teamsComplete Mixer contractTizocComplete Second Product OrderEddiePending Power-point JohnComplete Bank AccountHalComplete

16. Finances

17. Team Gonzaga, Inc. Front logo on shirt Back logo on shirt