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Enterprise Application 02 – Komponen EA
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Management Challenges Integration: Different systems serve variety of functions, connecting organizational levels difficult, costly Enlarging scope of management thinking: Huge system investments, long development time must be guided by common objectives
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Types of Information Systems Figure 2-1
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Major Types of Systems Executive Support Systems (ESS) Decision Support Systems (DSS) Management Information Systems (MIS) Knowledge Work Systems (KWS) Office Automation Systems (OAS) Transaction Processing Systems (TPS)
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Figure 2-2
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Transaction Processing Systems (TPS): Basic business systems that serve the operational level A computerized system that performs and records the daily routine transactions necessary to the conduct of the business
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Knowledge Work Systems (KWS): Knowledge level Inputs: Design specs Processing: Modeling Outputs: Designs, graphics Users: Technical staff Example: Engineering work station
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Management Information System (MIS): Management level Inputs: High volume data Processing: Simple models Outputs: Summary reports Users: Middle managers Example: Annual budgeting
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Decision Support System (DSS): Management level Inputs: Low volume data Processing: Interactive Outputs: Decision analysis Users: Professionals, staff Example: Contract cost analysis
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Executive Support System (ESS): Strategic level Inputs: Aggregate data Processing: Interactive Outputs: Projections Users: Senior managers Example: 5-year operating plan
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How Enterprise System Works
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Kebutuhan Enterprise Pengembangan Informasi dan pemrosesannya Manajemen Aset dan Pelacakannya Perencanaan Sumber Daya (ERP) Otomasi Proses Bisnis (Business Intelligent) Manajemen Pelanggan dan Client (CRM) Peningkatan Produktifitas SDM (HRM) Perlindungan Pengetahuan dan Pengalaman Bisnis (KB)
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Supply Chain Management System The supply chain Information and supply chain management Supply chain management applications Supply chain management and the Internet Demand-driven supply chains: From push to pull manufacturing and efficient customer response Business value of supply chain management systems
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Nike Supply Chain This figure illustrates the major entities in Nike’s supply chain and the flow of information upstream and downstream to coordinate the activities involved in buying, making, and moving a product. Shown here is a simplified supply chain, with the upstream portion focusing only on the suppliers for sneakers and sneaker soles.
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Push- Versus Pull-Based Supply Chain Models The difference between push- and pull-based models is summarized by the slogan “Make what we sell, not sell what we make.”
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Customer Relationship Management What is customer relationship management Customer relationship management software Sales force automation (SFA) Customer service Marketing Operational and analytical CRM Business value of customer relationship management sytems
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Customer Relationship Management (CRM) CRM systems examine customers from a multifaceted perspective. These systems use a set of integrated applications to address all aspects of the customer relationship, including customer service, sales, and marketing.
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Enterprise Applications: New Opportunities and Challenges Enterprise application challenges Extending enterprise software Service platforms Security outsourcing
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