1. STRATEGIC PLAN 2007/8 A Presentation to: THE PORTFOLIO COMMITTEE ON COMMUNICATIONS 30 MARCH 2007

2. INTRODUCTION NEMISA est. as an Institution of Higher Educ. 1998 Began training in Radio & TV Production 2000 Introduced Creative Multimedia with Malaysia 2001 Decision to reposition NEMISA: Govt 2003 Board determined strategic direction: New Vision Corporate Plan (2004) Board approved Business Plan : April 2006 New NEMISA launched: July 2006 Business Plan implementation started in Sept 2006 New NEMISA Academic Year started: 12 Feb 2007

3. PREAMBLE Govt. set the scene for repositioning of NEMISA Govt. approved Strategy for Development of Content Industries 2003 Position NEMISA as Content Producer DoC endorsed Content Strategy: “NEMISA the way Forward” Declared that NEMISA needed new Business & Transformational Plan Defined Strategic Objective NEMISA: S.A. Govt. Electronic Content Development Centre

4. THE CHALLENGE Extreme financial constraints Development Costs No extra money for: Training Income Capital Expenditure Running expenses Continue to support the needy

5. FUTURE VISION Mapped out by Govt. 2003 Govt. Strategic Objective: –“To position NEMISA, within the context of its new mandate, as a sustainable, relevant, effective, industry-led and advanced multimedia skills developer and content generator. It shall strive to apply such skills in the business/production environment both in South Africa and on the content. –To make NEMISA the South African Government’s electronic content development centre.” Strategic Objective NEMISA going forward unchanged Embedded in Future Vision for NEMISA

6. MISSION Derived from declared Govt. mandate in the Strategic Objective: Future New Product Sustainable Relevant Effective Industry-led Changing technological environment

7. MISSION Strategic Alliances: Structural Partnerships Broader Role Leadership Growth of the ICT Sector Revenue Gearing Electronic Content Generator SA Govt. Animation Hub Promote & Support Govt. Plan of Action

8. CORPORATE OBJECTIVES Background 2006/7 Business Plan Establish New NEMISA Phase Additional Business Opportunities for Sustainability Advisory Bodies Learnerships Expand Student profile Expand Selection Criteria Partnerships & Linkages Market Aggressively

9. 2007/8 Corporate Objectives founded on: –Declared Corporate Governance Framework –Guiding Operational Principles

10. CORPORATE OBJECTIVES: 2007/8 Firmly establish the NEW NEMISA as a respected and advanced institution of higher learning in training and development & content generation for multimedia applications in the ICT Sector Broader Student Body Awareness – 15 – 40 – 60 -70% Product Positioning New: Brand Image

11. CORPORATE OBJECTIVES: 2007/8 Brand Statement THINKING AHEAD = MAKING A DIFFERENCE Sustainable, relevant, effective, industry-led Content Hub Govt. Plan of Action

12. CORPORATE STRATEGY Training and Development relevant to market needs & highest standard Repeat skills study Market to relevant stakeholders Repeat Awareness Study Follow branding strategy developed 2006

13. CORPORATE STRATEGY New revenue generating opportunities Industry stakeholder interaction Focus Strategic Alliances Animation Hub Community Radio Sector = DoC & NCRF Implement Policies, Procedures and Controls

14. PRODUCT RANGE & SERVICE DELIVERY CATEGORIES Generic Programmes Customized Programmes Projects Workshop / Seminars

15. PRODUCT RANGE & SERVICE DELIVERY PROGRAMMES Broadcasting Broadcast Engineering Telecoms Engineering Graphic Design for Multimedia Animation Information Technologies

16. ACCREDITATION & RECOGNITION Registered with DoE Full accreditation with MAPPP – Q1 & ISETT SETA Q4 2007 Higher Level programmes to be accredited through the CHE All courses registered with SAQA, International Academic Accreditation (Malaysia & Canada) Courses aligned to registered qualifications and/or unit standards Assessors & Moderators to be qualified an registered with MAPPP- SETA Established Industry Advisory Body as well as Curriculum Advisory Body

17. CONTENT GENERATION Content Hub Govt National Provincial Local Commercial Private Public Broadcaster

18. GOVERNMENT PLAN OF ACTION EDUNET E-Learning Government Service Delivery Umsobomvu Youth Fund “Our Roots”

19. FUNDING Income Expenditure Source of Funds

21. OPERATIONS PLAN Projected Revenue Streams Deliverables - 34 Action Items covering: Training & Development, Group Services, Executive Management, Content Development, Corporate Services

23. NEMISA ORGANISATIONAL CHART

24. OPERATIONAL CONTROLS & PROCEDURES Risk Management & Internal Audit Implementation Plan Fraud Prevention Plan Policies and Procedures Financial Supply Chain Management Internal Skills Audit HR Policy: Report to Plan

25. OPERATIONAL CONTROLS & PROCEDURES Internal Audit Report Internal Audit Charter Internal Audit Coverage Plan Control Culture Environment Profile

26. PLANS Technology Plan Quality Management System (ISO compliance and meeting the requirements of Accrediting Bodies)

27. FRANSCHHOEK Background Facilities Objectives Strategy Operational Plan Finance Status Agreement

28. MARKETING PLAN New NEMISA Mandate Brand Awareness Study Branding Strategy Desired Brand Images Focused Customer promise Set of Brand Value Clear Brand message Distinctive Brand Personality Brand Positioning

29. MARKETING (cont.) Brand Statement (Essence of the Brand) THINKING AHEAD: MAKING A DIFFERENCE Product Positioning Statement

30. MARKETING (cont.) Marketing objectives Totally integrated product in advanced training & development Contents hub for multimedia Take ownership of the Brand Territory Phasing 3 years Revenue Target Markets Strategy Profiles Relationship marketing Communications Tools

31. MARKETING Action Plan Budget R1,5 million R2 million R2,5 million

32. Thank You