1. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. O PERATING P LANS AND R ESOURCES Chapter Three

2. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. C HAPTER O VERVIEW Introduction Government and Nonprofit Resources Business Plans The Baking Industry Industry Marketing Groups (Boards and Associations) Distributors Trade Shows Trade Magazines

3. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. I NTRODUCTION General business Baking Management Venn diagram – relationships

4. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. G OVERNMENT AND N ONPROFIT R ESOURCES The Service Corps of Retired Executives (SCORE) Small Business Development Centers (SBDC) Small Business Administration (SBA)

5. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. B USINESS P LANS Found on Internet SBA Guidelines Concept How your concept fits into the marketplace The financial plans that show you will be successful

6. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. T HE B AKING I NDUSTRY Organizations AIB Baking Science and Technology Course Retail Bakers of America (RBA)

7. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. I NDUSTRY M ARKETING G ROUPS (B OARDS AND A SSOCIATIONS ) Marketing boards Industry suppliers Four types of sales reps –Brokers –Sales reps –Manufactures’ representatives –Technical sales reps

8. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. D ISTRIBUTORS Break bulk Good working relationship Drop size Delivery logistics Payment terms

9. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. T RADE S HOWS Conventions Association meetings Warehouse shows

10. Copyright ©2014 John Wiley & Sons, Inc. All rights reserved. T RADE M AGAZINES Bake Canadian Baker’s Journal Other