1. Marketing PromotionProduct PricePlace communication customer costchannel

2. Advertising is one of the most important points in promotion,it can be made in some forms. The aim of the advertisement is to attract your customers,so a good advertisement should be lively, pellucid, impressive.besides, never forget:always within the law(legal). Internet advertisement Outdoors advertisement Magazine advertisement Broadcasting advertisement Television advertisement

3. Promoting a product doesn’t only involve advertising,it involve considering it s a “Total Product”:its brand name,presentation,labelling and packaging are all part of the total product – as well as its instructions,reliability and after-sales service.A service is also a product and customers must be made aware of what is being offered. 1.Define The Goal Of Your Message 2.Know Your Audience And What They Want 3. Appeal To Their Self-Interest, Not Yours 4.Make An Emotional Appeal, Not a Logical One 5.Don ’ t Give Them any Choices 6.Make Your Best Offer 7.Simplify Everything

4. Customer Get to know your customers personally. Know their shopping preferences. Find out their hobbies, interests and habits. Call them when you are running a special on a product they or their company uses regularly. Send the customer a birthday card. The more interest you have in the customer, the more likely they are to be impressed by your genuine concern and selflessness. Customer service A buyer’s contract with a supplier often includes installation of equipment by qualified personnel,regular servicing for a limited period after delivery and having a service person on call at 24 hours’ notice to fix breakdowns,etc

5. Guarantee to keep your product in good repair Responding complaints and Apologizing This service should be provided willingly and without argument, because it is an important aspect of marketing strategy.A company that refuses to provide good service is going to get a bad reputation,which will affect all its sales in the future. Some customers are”professional complainers”and you must have some ways of dealing with such people.

6. If the customers complain to you,you have to respond it validly.For example you can explain your reasons to your customers.Sometimes it may be wise to apologize – even if it wasn’t really your fault.Pass the buck to the others is bad for your company.Then you can promise to put things right. There has been a slip-up in our ··· department I’m very sorry,we didn’t realize this problem We do apologize.It’s our fault We will get this sorted out immediately We can guarantee that it won’t happen again We regret the delay,but it’s due to circumstances beyond our control We are sorry about the mistake.We shall do everything we can to ensure that···