1. DIGITAL PLATFORM TO MARKET AND TRANSPORT FARM PRODUCE BY: DIGICHORUS

2. ABOUT US
Digichorus Technologies Pvt. Ltd. is a technology start up aimed at bringing the benefits of technology to the agriculture community of India.
VISION “
TO HELP AGRICUTURE COMMUNITY TO GET AN ACCESS TO LARGER MARKET AND ADOPT THE MINDSET AND SKILLS TO SUCCEED IN THE DIGITAL ERA

3. ABOUT US
Our mission is to develop tools and platforms to enable Digital Inclusion of the community dealing with Agri-Produce.
Our goal is to
build and operate an online marketplace for agriculture community to get broadest access and fairest prices for their produce.
provide a platform for the buyers and agent to access the information in real time
Find and book the appropriate transport online at cheaper rate

4. MARKET STUDY Interviewed 55 farmers, 20 Agents and 25 traders
Areas covered
Kanpur, Dindori (Nashik), Savlaj, Tasgaon (Sangli), Akluj, Alephata, Sangola
Crops covered
Wheat, Rice, Bajara, Jawar, Maize, Grapes, Pomogranates, Banana,

5. MARKET STUDY – Pain Points
Farmer
Agent
Trader/Buyer
Gets lower rates compared to the market
High effort to match the buyers demand
Difficult to find right produce
No connection with Traders/Buyers directly
Limited reach to farmers
Consistency in the produce
Pays high Commission to agents
Limited reach to buyers
Outside Market reach is limited (through few agents)
No accessibility to markets outside his area
Sharing of commission
High effort consuming to visit many places
No reference rates
Agents do not have the right information
Payments
Agents try to force the fitment
Transport
Uncertainty in the market rates

6. MARKET OPPORTUNITY OUR MARKET SEGMENT RELATES TO
BUYING AND SELLING OF FARM PRODUCE AMONG FARMERS AND TRADERS.
TRANSPORTATION
Seller
Buyer
Dealer
Farmers
Traders
Un-organized wholesale buyers who cater to Mandi across India.
Organized buyers who deals with organized retails and involved in the export of the produce
Agents who connect the buyers across India with local farmers and traders to close the deal
The market is huge as 58% of rural households depend on agriculture as their main source of income and the industry accounts for nearly 16.1% of the nation’s economy.

7. Use Case - Existing Village (Savlaj) Taluka (Tasgaon)
Maize Crop
Village (Savlaj)
Taluka (Tasgaon)
Other State (Kolkata)
District(Sangli)

8. Use Case - MandiApp Village (Savlaj) Taluka (Tasgaon) District(Sangli)
Maize Crop
Village (Savlaj)
Taluka (Tasgaon)
District(Sangli)

9. Use Case - MandiAPP Taluka (Tasgaon) District(Sangli) Other States
(Kolkata, Chennai, Mathura)

10. SOLUTION(Information Flow)
WHOLESELLER
EXPORTER
DEALER
Call Agent
Digichorus Technologies Pvt Ltd

11. MANDI APP

12. MULTI-LINGUAL PLATFORM

13. Market Survey & Product Development
TRACTION
Timelines
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Phase 1 : Maharashtra
Phase 2: Maharastra, Karnataka, Gujrat
2015
2016
Market Survey & Product Development
Pilot
Phase 1
Phase 2
Go Live
Launched the product in the last week of March for Grapes.
On-boarded total of users (150 farmers, 20 agents and 30 buyers)
Closed 15 deals using the platform.
people liked the App and the value it brings.
Currently working on Pomegranates with similar model

14. Revenue Paid subscription for farmer
Free subscription for farmer (charge buyer per transaction)
Listing Packs (for agents and traders)
Advertisements

15. Total Agriculture Market = 367 Billion Dollar = Rs 24.6 Lac Crores
Market Potential
Total Agriculture Market = 367 Billion Dollar = Rs 24.6 Lac Crores
Type
Number
Average Revenue
Total (in RS crore)
Farmer
1.35 crore
Rs 1,000/year
1350
Agent
13.5 Lac
Rs 6,000/year
810
Traders
7.5 lac
Rs 12,000/year
900
Total
3060
Revenue from Advertisement is not included
There are over 7500 Mandi across India
Total Agriculture Transport Market = 28 Billion Dollar = Rs 1.87 Lac Crores
Average no of full truck loads per year
Avg transport Cost
Charges per trip
Total (Rs in Crore)
82 Crore
Rs 30,000
Rs 300
24,600

16. Maharashtra, Karnataka
Operations – Phase 1
Time Line : Till July 2016
Revenue = 0 (no charge)
Expense (May – July) = 22 Lac
Total team members = 11
No of States Covered = 2
Products:
Grapes, Pomegranates, Banana, Maize, Soybean
States
Maharashtra, Karnataka
Partner Network
Deepak Fertilizers
Rural Relations
Others prominent in these states

17. Operations – Phase 2 Time Line : Till Nov 2016 Categories:
Revenue = Rs 28,60,000
Expense (Aug – Nov) = Rs 51,30,000
Total team members = 19
No of States Covered = 2
Categories:
Fruits, Pulses, Cereals, Total No of Products (8)
States
Maharashtra, Karnataka, Gujrat,
Partner Network
Deepak Fertilizers
Rural Relations
Others prominent across India ( Like ITC, John Deere etc.)

18. Operations – Phase 3 Time Line : Till March 2017 Categories:
Revenue = Rs. 67,60,000
Expense (Aug – Nov) = Rs. 77,05,000
Total team members = 30
No of States Covered = 5
Categories:
Fruits, Pulses, Cereals, No of Products (12)
Partner Network
Deepak Fertilizers
Rural Relations
Others prominent across India ( Like ITC, John Deere, Banks etc.)
States
Maharashtra, Karnataka, Andhra Pradesh, Gujrat, Delhi

19. Market Penetration/ Alignment
Partner Network
Partner can participate with us and we will help them in inbound marketing by making their products available under Input category
In different regions we want to get support from different leading companies
Dealers/Agent Accreditation
Assignment of Agents in each area and connect them with the deals posted by Farmer
The performance of agent would be determined by making sure that the deals are verified. The status should be updated as appropriate
Bonus would be paid out along with the commission they get
Call Center
Calling farmers and making the data available online
Buyers network
Building a buyer network , specially companies which are in the areas of procurement and selling inputs

20. FOUNDERS & Investor Digichorus Technologies Pvt Ltd Founder Founder
Mentor & Investor
Investor
Santosh Kumar
IIT Kanpur
B.Tech 1996
M.Tech 1998
Sharad Singh
IIT Kanpur
B.Tech 1996
Sandeep Saxena (Advisor)
Founder 7Avenues
IIT Kanpur
B.Tech 1996
Ambuj Sinha
IIT Kanpur
B.Tech 1996
Digichorus Technologies Pvt Ltd

21. CONTACT Santosh Kumar santosh@digichorus.com Tel: (020) 40147816