1. NuVal ® PR Sharegroup September 10, 2013 Robert Keane, Senior Manager of Communications © NuVal LLC 2013

2. Agenda Objectives Available resources – Portal – NuVal.com NuVal in the News Upcoming opportunities Questions Any questions? Ask during the call or send via the Gotomeeting messaging system.

3. Objectives The objectives of today’s call include: Create an open dialogue Discuss fresh, new ideas to publicize NuVal Ultimately increase awareness of NuVal across all retail banners

4. Bios – Dr. David Katz – Dr. Keith Ayoob Presentations – Marketing/PR Share Group Press Releases Backgrounder – Fact Sheet (general NuVal facts) – FAQs NuVal 2013 – How NuVal Scores Work – NuVal Background 2013 – NuVal Benefits to Customers – Store Manager Talking Points – Media Resources on the NuVal Portal

5. Nutrition by the Numbers Game Trade-up Recipes Sample scores NuVal Videos NuVal Blog NuVal Moms Trading Up Tips Slideshows Resources on NuVal.com

6. Social Media – YouTube – youtube.com/inuval – Twitter – Twitter.com/nuval – Facebook – Facebook.com/nuval Other Resources Dr. David Katz on the creation of NuVal: http://bigthink.com/videos/david-l-katz-a-food-system-for-dummieshttp://bigthink.com/videos/david-l-katz-a-food-system-for-dummies

7. U.S. Ag Secretary Tom Vilsack visits Hy-Vee, credits NuVal NuVal in the News

8. Meijer launches “NuMe Weight Loss Challenge” NuVal in the News

9. NuVal Partners with Affiliated Foods Midwest NuVal in the News

10. NuVal in Schools NuVal in the News

11. “2 Minute Take” – NuVal at Festival Foods NuVal in the News Link to the video: http://video.news8000.com/watch.php?id=34905http://video.news8000.com/watch.php?id=34905

12. Hy-Vee in the media NuVal in the News KFXA (Iowa) Clinton Herald

13. Media Opportunities

14. Upcoming releases/ideas: – Holiday trade-up tips – New Year’s resolutions – Re-signings (current retailers) – New store openings – School lunch ideas – NuVal’s 5-year anniversary – Nutrition trade-ups for “the Big Game” – National Nutrition Month (March 2014) Media Opportunities

15. NuVal Slideshows Media Opportunities

16. Store tours Media Opportunities Food City, Kingston, TN

17. 17 NuVal ® Moms

18. Questions?

19. Thank you so much for your continued partnership!

20. Contact Information: Robert Keane Senior Manager, Communications rkeane@nuval.com office: 781-228-5799 mobile: 781-664-7044 rkeane@nuval.com