1. A New Resource for DEOs

2. Introducing the

3. DML Key Deliverables USPS DML Website & Mobile App 20 Original Digital Video Segments Methods & Strategies Guides Review / Approval / Curation Process

4. Project Timeline Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016 Script Development Filming Post-Production Media Library Development Training Material and Marketing

5. Website & Mobile App Online Showcase / Repository Unique Domain Name: www.uspsdml.orgwww.uspsdml.org Prominently Featured Digital Media Administrative Ease-of-Use / Transportability

6. App Mock-Up

7. New Safe Boating Videos Original HD Videos and Graphics Full Coverage of ANSI Standards (and POTW) 20 Videos, 3-to-5 minutes each Multiple Types of Boats Diverse Boater Demographics Variety of OTW Venues Professional Voice-Over Narration Released in American-English and Spanish

8. Value to USPS Educators DML = Promo for Classrooms - Videos Are Ads for Courses - Media Have “Learn More” Links DML = A/V Classroom Resource - Videos, Slideshows, Images - Methods & Strategies Guides

9. DML Delivery Schedule 3rd Party Content: IBWSS - 3/16 Guides: USPS NGB Mtg - 8/16 Video Production: Through 9/16 Website/App Launch: 10/16 All Initial Content Uploaded: 12/16

10. DML Launch Promotion October-December 2016 20 Press Releases & Media Alerts Major Social Network Presence Affinity Groups Program 10,000 Traditional & Digital Outlets

11. How You Can Help Content Creation Opportunities - Guide Writers - Content Reviewers - Location Support Marketing Opportunities -Internal & External -Boating Community Outreach

12. Who to Contact DML Project Manager P/D/C Marty Lafferty, AP 410-725-7820 marty.lafferty@uspsdml.org DML Resource Coordinator D/Lt John O’Reilly, JN-IN 410-412-4027 john.oreilly@uspsdml.org

13. Thank You