1. Establishment of an Umbrella Tourism Council in the IGAD Region: Best Practices Approach Joseph Obua Jim Ayorekire Makerere University REGIONAL TOURISM MEETING FOR EASTERN AFRICA Kiga, Rwanda 1st - 3rd Juneli 2016

2. Background IGAD STMP - launched in Dec 2013 - Nairobi, Kenya Framework to guide tourism development in the region Highlights the need for Policy, regulatory & institutional framework Recommends establishment of umbrella Tourism Council as a regional body to govern tourism

3. Objectives and Approach Objective Review best practice approaches in regional governance and make recommendations for establishment of the IGAD Tourism Council Approach Desk research & stakeholder consultations: Identify & review regional organisations governance structures (20 – 50 years old) Analyse best practices Lessons to inform IGAD Tourism Council design

4. Regional Tourism and other Frameworks Reviewed Caribbean Tourism Organization (CTO) under the Association of Caribbean States (ACS) Regional Tourism Organization of Southern Africa (RETOSA) under the Southern Africa Development Cooperation (SADC) Association of South East Asian Nations (ASEAN) European Union (EU) East Africa Community (EAC) African Academy of Sciences (AAS) Inter-University Council of East Africa (IUCEA).

5. Caribbean Tourism Organization (CTO) Formed 1989 Merger of the Caribbean Travel Association (CTA) and Caribbean Tourism Research and Development Centre (CTRC) Provide support to members to develop sustainable tourism

6. CTO Organisational Structure

7. Established 1997 – 15 member countries Responsible for tourism planning, growth and development Objective: facilitate and promote development of equitable and ethical tourism Private sector representation on governing board Regional Tourism Organization of Southern Africa (RETOSA)

8. RETOSA Organisation structure

9. Association of South East Asian Nations (ASEAN) Founded in 1967 1976 - ASEAN Committee on Trade and Tourism - Sub-Committee on Tourism (SCOT) Organizational structure reviewed under the ASEAN Strategic Plan 2011-2015 Active role of private sector - ASANTA

10. Prior 2011

11. After 2011 ASEAN Tourism Strategic Plan

12. European Union Broad organizational structure under the European Commission Divided into Departments and Services (also known as Directorate-Generals) Tourism development falls under the Department of Internal Market, Industry, Entrepreneurship and SMEs Tourism, Emerging and Creative Industries unit EU tourism policy - with working groups Issues Commission Communications

13. East African Community (EAC) East African Treaty - Sectoral Council on Tourism and Wildlife Management Ministry of East Africa Community Affairs (MEACA) - Tourism coordinated by Department of Production and Social Services East African Regional Tourism Policy in drafting process Joint tourism planning and marketing

14. African Academy of Science (AAS) Africa-wide scientists’ organization established in 1985 Promoting and encourages development of scientific research and technology throughout the continent Structure: General assembly – Governing council, management Committee – Secretariat – Advisory committee

15. Inter-University Council of East Africa (IUCEA) Surviving institutions of the former East African Community which collapsed in 1977 Aim: coordinate inter-university cooperation in East Africa - over 100 universities membership Structure: General Assembly - Governing Board – Secretariat – standing committees

16. Lessons for IGAD Tourism Council Based on the Review Regional Tourism framework – with clear institutional structure and a competent, dedicated and experienced human resource Lean Organisational Structure - minimise costs, improve communication, reduce duplication of efforts and ensure administrative efficiency Support to member states tourism sectors (Planning, capacity building, investment) Active Private sector involvement and participation in policy and decision making processes

17. Lessons Contd………. Research and Development – play pivotal role in organisational operation and planning Sustainable Funding Mechanisms – set up resource mobilization and management unit Strong Public – Private sector coordination/engagement

18. IGAD Tourism Council

19. Structure of Council as suggested in the STMP i.Tourism Product Development ii.Marketing iii.Quality and standards iv.Human resource Safety and Security v.Research and Development vi.Immigration Committees/ Working Groups

20. Proposed Structure of the Council

21. Success factors - operationalization of the IGAD Tourism Council Lead by IGAD to establish and operationlise Active stakeholder involvement and participation Strong regional coordination mechanism Strong political will and support from Member States governments Coordinated private sector involvement in planning and decision making processes Kick-start funding – initial seed funding Lobbying and securing commitment from Member States, regional and international development partners

22. Concluding Remarks i.Home grown (established, operationalised and sustained) within IGAD frameworks ii.IGAD ensures Member States buy-in of the Council iii.Existing Tourism institutions to provide strong partnership and support to the Council

23. Thank You