3. Imagine a unique journey through southern Africa, where you not only experience the legendary wildlife and highlights but you give back to the community to create a better Africa for all….

4. Abang Africa Travel and Trust is borne in 2005 People in disadvantaged communities, mainly in the rural areas, are left out of the profit sharing. Responsible tourism is about enabling local communities to enjoy a better quality of life, through increased socio-economic benefits and an improved environment. It is also about providing better holiday experiences for guests and good business opportunities for tourism enterprises. Hence Abang Africa Travel and Trust was formed; Travel with heart and soul.

5. Our Mission “To use Responsible Tourism as a Sustainable Development tool for the people in Southern Africa; benefiting local communities and visitors, through sharing and mutual understanding, empowerment and sustainable partnerships”. Our Vision The Abang Africa Travel and Trust’s vision on short and longer term: “A better Africa through travelling, interaction and working together with people of southern Africa”.

6. Travel with heart A world of opportunity A world where travellers care about having a positive impact on their destination and where their visits benefit the local communities ánd nature.

7. Travel with soul Today’s traveler wants, needs experiences that add extra value to their holiday Responsible Tourism in a fun, honest and pure way without having to compromise on quality, content and budget #funandfair

8. Walk the Walk Fair Trade in Tourism TopMember of TheCode Travelife responsible tourism certification Abang Africa Trust

10. GAP Africa ‘’Live beyond the bubble’’ It is all about the experience You build your own experience from different puzzle pieces Volunteering, language courses, fun courses, travelling around, job shadowing etc. All in a fun and fair way

11. Why? Because we have to.

12. It’s all about the future Plain common business sense Safeguarding our own livelihood. Staff is main capital > retention Only ca. 5% of European travellers is willing to pay for sustainable tourism ? Right of existence tour operators in the future? marketing: telling stories, not products: it’s made for it! Responsibility of a company is to….

13. So don’t be stupid