3. Tourism Worldwide Increase in worldwide travel presents remarkable tourism potential Recognizing new demand and changing travel expectations Example: the draw of Voluntourism –Cultural immersion; –Opportunity to give back; –Camaraderie; –Bonding opportunities. Challenge to understand and address new customer needs, which drives our lines of business: research, marketing, business/product development and visitor services…etc.

4. How we effectively coordinate all of our inter-related activities determines our overall results. Good governance – clear understanding of roles & responsibilities and “common” objectives Complexity of maintaining good governance – “held in common” Inter-dependencies

5. A common understanding of the roles and responsibilities of all parties: –Authority to make decisions –How voices are heard –How accountability is achieved By strengthening partnerships, we: –Are more responsive and attuned to a common agenda; –Are jointly responsible to decisions and outcomes; –Engage with each other in such a way that creates enthusiasm and commitment. Sound Governance

6. Collective capabilities and resources: “How” we approach our challenges will determine whether we achieve our desired outcomes. Capabilities and Resources

7. Collaboration

8. Travel & Tourism Competitiveness From the World Economic Forum - Travel and Tourism Competitiveness Report: 3 broad categories of variables that facilitate or drive Travel and Tourism competitiveness: - Regulatory framework - Business environment and infrastructure - Human, cultural and natural resources Each index is supported by a number of pillars of which there are 14 in total (shown on right), and each pillar is then made up of a number of variables.

9. Citizen/Customer results –Results relating to satisfaction, involvement, participation, accessibility, the organization, quality, products and services. Economic, environmental, societal –The results achieved relative to local, regional, state, national needs and expectations Performance –How well the strategy and planning priorities are achieved Results

10. A networked environment where the roles and responsibilities are held in “common”: Significant leadership, partnership and long-term planning role… to align support and investment. Actively engage all partners, create enthusiasm, commitment and accountability…and achieve results that benefit everyone. Summary

11. Questions?