1. Copyright © 1999 Houghton Mifflin Company. All rights reserved. 15 - 0 E. FRANK HARRISON Fifth Edition The Managerial Decision-Making Process

2. Copyright © 1999 Houghton Mifflin Company. All rights reserved. 15 - 1 The Managerial Decision-Making Process Fifth Edition Author: E. Frank Harrison, Ph.D. Slides by Monique A. Pelletier, Ph.D. Author: E. Frank Harrison, Ph.D. Slides by Monique A. Pelletier, Ph.D.

3. Copyright © 1999 Houghton Mifflin Company. All rights reserved. 15 - 2 The Walt Disney Company Chapter 15 Case Set No. 4

4. Copyright © 1999 Houghton Mifflin Company. All rights reserved. 15 - 3 Comparative Case Summaries of Decision Success n Managerial attitudes toward the decision-making process l Eurodisney: open decision-making process; attainable objective l Eurodisney: open decision-making process; attainable objective l Cap Cities/ABC: open decision-making process; attainable objective l Cap Cities/ABC: open decision-making process; attainable objective

5. Copyright © 1999 Houghton Mifflin Company. All rights reserved. 15 - 4 Comparative Case Summaries of Decision Success (cont’d) n Managerial attitudes toward the decision l Eurodisney: Computational decision making strategy; maximized outcome l Eurodisney: Computational decision making strategy; maximized outcome l Cap Cities/ABC: judgmental decision-making strategy; satisficing outcome l Cap Cities/ABC: judgmental decision-making strategy; satisficing outcome

6. Copyright © 1999 Houghton Mifflin Company. All rights reserved. 15 - 5 Comparative Case Summaries of Decision Success (cont’d) n Strategic decision type l Eurodisney: TYPE C l Eurodisney: TYPE C l Cap Cities/ABC: TYPE A l Cap Cities/ABC: TYPE A (subject to reclassification)