1. PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION TIBOR GONDA, PRESIDENT PÉTER LAKNER, PROJECT MANAGER

2. ABOUT THE PÉCS-MECSEKI WINE ROUTE Founded: 2005 Non-profit organization 5 employee Representing the Pécs wine county It lasts from Szigetvár to Mecseknádasd and Mohács (80 kms) 78 members - 33 certified service provider LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

4. ABOUT WINE ROUTES „Thematic routes through a limited area (wine county, wine region etc.) where the aim is to discover wine(s) products(s) in the region and the activities which are associated with it.” LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

5. MAIN ACTIVITIES Improving the region’s wine tourism Marketing Trainings International tenders Event organising LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

6. IMPROVING WINE TOURISM SOUTH-TRANSDANUBIAN WINE TOURISM CLUSTER With the leadership of Pécs-Mecseki Wine Route Non-profit Organization Aim: To represent the Pannon wine region’s (Pécs, Szekszárd, Tolna, Villány wine counties) wine touristic suppliers, and to help them in marketing to improve the regions wine touristic position LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

7. MARKETING I. Website Wine touristic maps Sign system near the wine route Brochure Leaflet Facebook LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

8. MARKETING II. WineSpiration Interactive wine touristic exhibition and visitors center in the Zsolnay Cultural Quarter (Pécs) Collection of wine-related inspirations and artworks Representation of the Pécs wine county’s history, tradition, and wine makers LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

9. TRAININGS „Wine and other local products sense perception review” training „Terroir products touristic management” training WSET wine reviewer training (Level 1, Level 2) Kulin (local butcher’s meat) training for professionals LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

10. INTERNATIONAL PROJECTS IPA Hungary -Croatia cross-border co-operation programme Local tastes-local values (Building gastrocultural relations on the two sides of the border) COOLIN! (Touristic management of Kulin and other local products in Baranya and Baranja) Cross-border wine routes (From wine tradition to wine tourism – creating cross- border wine routes) Visegrad Wine Route Leonardo da Vinci LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

11. EVENT ORGANIZATION Wine competitions (Best of Pécs) Wine tastings Zirfandler (local grape variety) feast - Pécs Wine of Cultural Capital of Europe 2010 - Pécs Visiting cellars on Santa Claus’ day – Mecseknádasd Gourmet dinner - Pécs Local product festival - Orfű Fruch (spritz) tour - Orfű Study tours - Croatia, France „Glass clinking to be the most popular wine county town” - Pécs LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013

12. THANK YOU FOR YOUR ATTENTION! LAKNER PÉTER - PÉCS-MECSEKI WINE ROUTE NON-PROFIT ORGANIZATION 16.10.2013