1. There is an App for That! An Evaluation of Alcohol Related Apps to Reduce Alcohol Consumption Stephanie Lee, B.S., Mark Hart, Ed.D., Robert L. Cook, M.D., M.P.H., Samantha Abbott Introduction Objectives Methods Results The project described was supported by Grant #U01 AA020797-06 from NIH. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of NIH. Discussion Acknowledgement Alcohol use disorder defined by DSM-5 criteria is a highly prevalent, disabling disorder that often goes untreated in the United States with just under 8% seeking treatment in the last year alone. There is an urgent need for treatment alternatives to destigmatize the disorder and to encourage those who cannot reduce their alcohol consumption on their own. Mobile app use designed for smartphones, tablets, and other devices has steadily increased in the last decade. Two thirds of all adults now have smartphones with internet capability. As of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store alone. Private and personalized interventions for alcohol consumption reduction and behavior modification are limited. Mobile applications (apps) are readily available to consumers and can provide ways to reduce or eliminate the barriers that exist in conventional treatment methods. Evaluate 100 popular alcohol consumption reduction apps on usability features and content accuracy that are currently available in the Apple iTunes store. Determine the features and commonalities of the highest and lowest rated apps, as well as determine any voids in the marketplace An evaluation of the top 100 alcohol consumption reduction apps in iTunes was conducted Apps were chosen by searching “alcohol” in iTunes, excluding those specific to making cocktails, purchasing alcohol, or supporting alcohol use. Apps greater than $15.00 in price were also excluded. Nine participants were assigned into teams of three, and given either 33 or 34 apps to evaluate individually. Three groups of scores were averaged for each app. Participants used the Mobile App Rating Scale (MARS) instrument to generate ratings in engagement, functionality, aesthetics, quality, and perceived impact. A training session was held so assure the MARS was used correctly. Finally, two experts analyzed and rated each app for content validity. Data is still being analyzed, and a a complete content analysis is pending. Examining the reasons why some apps were rated high, or low, for usability and accurate content will reveal a void that is potentially missing in the current apps in the market. Next steps would be to determine if there are appropriate apps worthy of recommendation or if a new app needs to be developed altogether. Apps rated well have no functional use if they are not applicable for real behavior change in those who want to reduce alcohol consumption. Future research should identify a target group who would most benefit from our evaluation. Recruiting focus groups and cohorts to compare and contrast the effectiveness of app usage with traditional methods is the next step in this research. SHARC: Southern HIV & Alcohol Research Consortium Top Ranked Apps 1. Addicaid: Drug and alcohol addiction recovery support, mental, and self-help health. 2. Break Bad Habits-Free: Help increase willpower and overcome addiction. 3. alcCalc: Estimates and displays alcohol decomposition, time until sober level is reached, and blood alcohol content in real time. 4. Drugs, Alcohol, and Teens: Narrated learning app with relevant information and important facts regarding alcohol. 5. Cassava: Recovery app with 12 step meeting locator. Lowest Ranked Apps 1. Quit Alcohol Hide and Seek: Attempts to change behavior using fictional bribery tactics. 2. Overcoming Alcoholism: Chapter book format on symptoms and treatment of alcoholism. 3. Shots iGot: Alcohol calculation estimator. 4. Celebrate Recovery: Biblical based app focusing on religious healing. 5. Social Drinker: Alcohol moderation in real time.