1. Did not. Did too. Ways to argue…….in writing!

2. How do you get someone else to accept your point of view? Appeal to reason Appeal to emotions Appeal to ethics

3. #1: Appeal to reason Ask: Does my point make sense? Do I have enough evidence? Will my audience believe my evidence? #1: State research—then draw a conclusion. Topic: All young people should stop smoking. Ex: All people who smoke endanger their health. (major premise) *cite statistics, examples, facts* Therefore, young people who smoke are endangering their health (conclusion)

4. Appeal to reason cont. Logical strategy #2: Begin with a generalization then apply to a specific example Ex: Genetically modified seeds have caused poverty, hunger, and a decline in bio-diversity everywhere they have been introduced, so there is no reason the same thing will not occur when genetically modified corn seeds are introduced in Mexico.

5. PC Vs. Mac http://www.youtube.com/watch?v=WTpEoZYF Lkw http://www.youtube.com/watch?v=WTpEoZYF Lkw

6. #2: Appeal to emotion One way is to create visual images in your writing which drive your point home to the read. Ex: description of a woman suffering from emphysema or lung cancer. Never use emotional appeal as a stereotype or to offend!

7. Appeal to emotion cont. Use specific examples to drive your point home. For ex: with child abuse—tell the story of one child who has been abused. Much more effective than statistics on abuse Only use if it works with your specific argument-don’t get distracted!

8. Axe Commercial http://www.youtube.com/watch?v=fT6IWAIf5 80 http://www.youtube.com/watch?v=fT6IWAIf5 80

9. #3: Appeal to ethics The ethical appeal all depends on whether your audience can trust you as a writer. Use only credible, reliable sources State the opposing viewpoint accurately Establish common ground with your audience (state both opinions or things both sides have in common)

10. Ethics cont. If appropriate-explain why you are interested in the topic or what personal experiences you have with it Organize your argument in an easy-to-follow manner PROOFREAD!

11. Sony commercial http://www.youtube.com/watch?v=nLUxR9eO CV4 http://www.youtube.com/watch?v=nLUxR9eO CV4

12. What do these commercials appeal to? http://www.youtube.com/watch?v=IO9d2PpP 7tQ http://www.youtube.com/watch?v=IO9d2PpP 7tQ http://www.youtube.com/watch?v=Ur44- bldArM http://www.youtube.com/watch?v=Ur44- bldArM http://www.youtube.com/watch?v=WUaXFlA NojQ http://www.youtube.com/watch?v=WUaXFlA NojQ

13. Commercials cont. http://www.youtube.com/watch?v=Tq4nrmnq Y9o http://www.youtube.com/watch?v=Tq4nrmnq Y9o