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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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Presentation on theme: "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."— Presentation transcript:

1 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Introduction August 11 th 2010 o2 Germany Meeting

2 © 2010 MediaMind Technologies Inc. | All rights reserved ▸ MediaMind introduction ▸ RichMedia ▸ MediaMind platform ▸ Targeting & Optimization ▸ Reporting ▸ Misc Agenda

3 © 2010 MediaMind Technologies Inc. | All rights reserved New diagram

4 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Technology Applied Direct Response Campaign Brand Campaign Search Campaign Other Marketing Website Social Media Content

5 © 2010 MediaMind Technologies Inc. | All rights reserved …local expertise Global reach… Tel Aviv London Sydney New York K. Lumpur BeijingMoscow Cape Town Mexico City São Paulo Hong Kong Singapore Taipei Bangkok Tokyo Guangzhou Hyderabad Lahore Athens Rome Bucharest Amsterdam Hamburg Paris Portugal Miami Los AngelesDallas Chicago Madrid Copenhagen San Francisco Buenos Aires

6 © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind is the only IAB certified agency ad server ensuring confidence in online metrics IAB approved accreditation by MRC awarded in April 2008 for general ad serving, rich media and video

7 © 2010 MediaMind Technologies Inc. | All rights reserved

8 Groundbreaking Ad Formats Maps in banner WebcamMobile IntegrationLive chat Upload PhotosWidgets Mash Up Ads In-Banner Sales Synchronized Ads HP Take OversDynamic Ads In-Game Banner HD Video Site Snap Sidekick Data Capture 3D Alpha vídeo RSS Interactive Video

9 © 2010 MediaMind Technologies Inc. | All rights reserved Streamlined Ad Serving Faster & Smarter Campaign Set-up LIVE DEMO

10 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved The Power of Tagging

11 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Tag Placement Campaign landing pages Unfulfilled flight searches Homepage visits Email campaigns Social media feeds Fan pages Search results Interactions Video plays Impressions Dwell

12 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Combining Metrics Measure search results and display results in the same view Input other channels analysis for better synergy Other Marketing Campaigns Campaign Data Website data

13 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved The rise of personalized messaging Time spent online Consumer knowledge about products Mass Messaging Direct to Consumer

14 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved D2C Messaging Toolset Direct to Consumer Media Plan

15 © 2010 MediaMind Technologies Inc. | All rights reserved Actionable Analytics Extracting meaning out of piles of data

16 © 2010 MediaMind Technologies Inc. | All rights reserved cross-channel results in real-time © 2010 MediaMind Technologies Inc. | All rights reserved

17 Campaign Monitor ▸ Analyze behavior in real-time ▸ Optimize on-the-fly ▸ Monitor delivery, performance, set-up, & more Updated data every 15 min

18 © 2010 MediaMind Technologies Inc. | All rights reserved Analyze consumer behavior before they convert © 2010 MediaMind Technologies Inc. | All rights reserved

19 Analyzing Customer Behavior ▸ "What is most successful path to conversion?" ▸ Optimize budget and media plan for path that delivers the most conversion

20 © 2010 MediaMind Technologies Inc. | All rights reserved Bridging display & search

21 © 2010 MediaMind Technologies Inc. | All rights reserved Search and Display Working Together ▸ Manage and measure search and display from MediaMind ▸ Instantly integrate bid management tools ▸ Automatic de- duplication of conversion data Standard Search Rich Media Cross Channel Campaign Results

22 © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!

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