1. ‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Boost your email marketing Attend at least 1 full session and ask a question to be entered into the draw to win an iPad Pro.

2. ‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Email marketing webinar series SESSION 03 Questions and Answers

3. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online To recap Why we love email marketing: With a return on investment (ROI) of 38-to-1 on every dollar invested, email marketing has the highest ROI among digital marketing channels. And people actually want to receive email. 72% say they prefer companies to communicate with them via email over any other channel. - Litmus 2016 State of Email Report https://litmus.com/lp/2016-state-of-email-reporthttps://litmus.com/lp/2016-state-of-email-report LAURA HARRISONDAVE BLACKCHRIS BARNETT #emailgeeks

4. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online “The fold?” Call-to-action (CTA) View online link Perfect your subject line Legals and unsubscribe Bulletproof buttons CSS animation Fluid responsive layout Animated Gifs Background images Hover states SESSION 01 – Laying the groundwork To recap SESSION 02 – Pushing the boundaries Responsive layout Alt text on images

5. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online What’s the best day in the week & time to send an email? http://mailchimp.com/resources/research/

6. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online How about frequency of sending emails? Know your audience A/B test Check your unsubscribe rate Factor in your ROI Generally more is better as long as you keep up the quality!

7. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online What’s the most important part of an email? 1. From Address, Subject line and Preview text 2. Main Header Banner, Headline, CTA “The fold?”

8. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online What are the best proven ways of personalizing; and what are absolute don'ts? Check your data quality Add a default fallback if no name is found (eg. Partner) Try it in different parts of the email Personalise the “from” as well

9. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online What’s your standpoint on purchasing email addresses? Inbound is best because: Lists cost money! Hardbounce rate will be high which can affect your SPAM score Outbound leads are less likely to be engaged But if you need a headstart: Go with a decent data company and you do get what you pay for Cherry pick some ideal clients and send personalised emails first Segment them so you can make your message more relevant to the person Build up to a bigger blast and use the 2 informational emails, 1 sales, 1 informational rule of thumb. Keep an eye on your unsubscribe rate, open rate and clickthrough rate

10. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online What are the advantages/disadvantages of using a "free" vs paid email service? Pros Free! Templates and resources Get started quickly Simple so easy to use Cons Limit on contacts Limit on sends May look less professional Deliverability may be an issue Only simple sends and reporting will be possible

11. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online We have lots of user data, without being creepy, what are good ways to use it? Enjoy your holiday? Why not have another one Follow up emails with similar things to buy Use click data for ads (probably want to skip this one!) Past activity can drive future activity Hit the right mark and your users welcome it

12. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online How can I help guarantee my email will arrive in the inbox? (deliverability) Good content Good clean lists Use IP Authentication Watch your reputation IP Warming

13. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online We don't have a graphics department, any suggestions for a smaller shop? Free image editors: Adobe Photoshop ExpressAdobe Photoshop Express GIMP Pixlr Paint.NET Email templates from: Mailchimp Campaign Monitor Themeforest Email on Acid Alternatively, outsource to a small design agency or freelancer Stock photography sites: iStock Photo ShutterstockShutterstock Creative commons images: Unsplash Wikimedia Commons

14. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Do you have any tips for making multi-language emails? Background images - http://1973online.co.uk/background-images- the-outlook-conundrum/ Bulletproof buttons - https://buttons.cm No text in images Flexible layout - https://www.emailonacid.com/blog/article/email- development/a-fluid-hybrid-design-primer No country-specific imagery such as dollar signs Translation agency that understands your field Use preferred language where possible, not just country

15. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Can seagate provide me with email templates that I can use with my constant contact account? There are so many ESP’s out there it’s not possible to cater for each one, however ESP independent templates will continue to be available on the brand portal in the marketing kits. Keep looking out for our marketing kits! If you require any templates building for yourselves then please drop us a line, info@1973online.co.uk

16. ‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online This has been… SESSION 03 Questions and Answers with @1973online