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WP8 DISSEMINATION AND COMMUNICATION Przemysław Dana ASM – Market Research and Analysis Centre.

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Presentation on theme: "WP8 DISSEMINATION AND COMMUNICATION Przemysław Dana ASM – Market Research and Analysis Centre."— Presentation transcript:

1 WP8 DISSEMINATION AND COMMUNICATION Przemysław Dana ASM – Market Research and Analysis Centre

2 AGENDA D8.4 – First year update of the Dissemination & Communication Plan Webpage Mailing list Newsletter #2 Video D&C actions Relevant coming events Action plan

3 D8.4 First year update of the Dissemination and Communication Plan To be submitted – 29/02/2016 Content: report of D&C actions in the 1st year and plan for the 2nd year To be sent to Partners for revision at the beginning of next week D8.5 Second year update of the Dissemination and Communication plan – M25

4 Webpage www.hiserproject.eu regulary updated 32 articles articles refer to the progress in HISER objectives and dissemination activities of HISER partners

5 Webpage Statistics (20/06/15 - 15/02/16) Users: 2260 Openings: 2957 Average time: 2:29 Revision of GA statistics (02.2016)

6 Webpage Statistics (20/06/15 – 15/02/16) geographical range

7 Mailing list database of HISER target audience has been elaborated before 1st newsletter was sent 806 recipients (after newsletter #2) to be updated regularly (!) request for new addresses (template in April/May)

8 Newsletter #2 Distributed 1/02/2016 8 articles + 1 video Topics: latest developments and news Survey – sent once again 824 recipients Next edition: July 2016

9 Newsletter #2 Statistics (until 16/02) Successful deliveries 782 Opened: 207 (total opens 567) Clicked: 63 (total clicks 115) Unsubscribed: 8

10 Newsletter #2 Statistics (until 16/02) Top locations by opens: Top articles clicked: – HISER video (22) – Demolition case study: business-as-usual in Flanders (19) – Interviews to demolition companies (17)

11 Newsletter #2 Comparison: Newsletter #1Newsletter #2 E-newsletter successful deliveries795 (95,4%) Recipients that opened e-newsletter210 Open rate (Industry average – Construction) 26,4% 19,5% Total opens653 Recipients that clicked e-newsletter73 Click rate (Industry average – Construction) 9,2% 1,7% Total clicks128 Clicks per unique opens34,8% Top locations by opens: -Spain -France -Belgium -Poland -USA 231 (35,6%) 142 (21,9%) 117 (18,1%) 34 (5,2%) 31 (4,8%) Recipients who unsubscribed9 E-newsletter successful deliveries782 (94,9%) Recipients that opened e-newsletter207 Open rate (Industry average – Construction) 26,5% 19,5% Total opens567 Recipients that clicked e-newsletter6363 Click rate (Industry average – Construction) 8,1% 1,7% Total clicks115 Clicks per unique opens30,4% Top locations by opens: -Spain -Belgium -France -USA -United Kingdom 157 (30,0%) 109 (20,8%) 87 (16,6%) 32 (6,1%) 30 (5,7%) Recipients who unsubscribed8

12 Video 235 views next one – proposition?

13 D&C actions Objective of the disseminationChannelType audience Expected audience at the end of the project (no. of people) Audience reached after the 1 st year Timing/update Presentation of project and open results from HISER Project website All16002141 At least every 3 months Summarize of the main progress and achievements e-newsletterAll100824Every year Raise awareness among students in technical schools and universities Masterclass Webinars Non- specialized citizens and students >400 100 2 per year Dissemination of scientific knowledge derived from HISER Publications in indexed impact journals Student >30 by the end of HISER0 At least 2 by month 32 and 3 (additional) by month 42 Dissemination of scientific knowledge derived from HISER PhD Thesis in CMLandTUD Student40 At least 4 PhD Thesis Dissemination of scientific knowledge derived from HISER Student course on recycling technology in TUD Student >80 by the end of HISER 0Every year Dissemination of scientific knowledge derived from HISER ConferencesAll3607903 per year Dissemination of case studies Short videos (4 videos) Specialized technical audience 500 0All project period NetworkingWorkshop Platforms, Associations >100>12032 per year

14 D&C actions Objective of the disseminationChannelType audience Expected audience at the end of the project (no. of people) Audience reached after the 1 st year Timing/update Dissemination of HISER open results Dedicated workshops (2) Specialized technical audience 20045 All project duration Onsite demonstration of the viability of the HISER solutions Visit to case studies Retailers2500 All project duration Presentation of commercial results to gain interest in potential clients Trade fairs Developers of technology and products 10020 All project duration Technical dissemination within the big industrial organizations Partners websites and internal presentations Specialized technical audience At least 500 2000All project duration Presentation of HISER main results and policy briefs Final Conference Specialized technical audience 80-1200Month 46 Presentation of policiesMeetings Environmental local agencies 5?All project duration Presentation of standardsWorkshops Standardization bodies 20All project duration Popular dissemination: awareness on the importance of efficient recycling of C&DW Newspapers, Social media, TV, ratio Specialized citizens and students >1000>500 All project duration

15 Relevant coming events 7-10/03/2016 - HISER presentation in Africa (LafargeHolcim) 17-19/04/2016 - Symposium "Advanced Environmental, Chemical, and Biological Sensing Technologies" in Baltimore, USA (RTT) 15-18/05/2016 - International Concrete Sustainability Conference in Washington DC, USA (CML, TU Delft) 7-9/06/2016 – EDA 2016 Annual Convention in Glasgow, Scotland - ?

16 WP8 Action Plan DateActionResponsibility RegularImplementation of dissemination activities by each Partners according to D&C plan All Partners RegularPublication of project information on the website All Partners RegularPromotion of HISER on social media (LinkedIn group – 97 members) All Partners February 2016Delivery of D8.4ASM April/May 2016Updating HISER mailing listAll Partners April/May 2016Updating dissemination activities templateAll Partners May 2016 - June 2016Elaboration of articles for next newsletterAll Partners July 2016Distribution of 3rd HISER newsletterASM ?HISER video – case studyASM/All Partners

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