1. By: Laura Callaway, Angelica Grajeda, Daniel Jones, Jalisa Lee, Maverick Mathis, and T.J. Richardson

2. Current Situation  In today’s world people do not have a lot of money to spend on entertainment. Therefore, they want to be a able to go out and fun for a reasonable price.

3. Our Competition  Buffalo Wild Wings  Hooter’s  Old Chicago  BJ’s Restaurant Brew House

4. Strengths Vs. Weaknesses  Family Friendly  Inexpensive Prices  Wide Variety of Food  A lot of existing competition  People Already have their favorite hang out  Inexperienced

5. External Environment  Economy is not doing so well, therefore, people do not have a lot of money to spend on entertain.

6. Market Penetration  Our market opportunity is a Market Penetration because we are selling an existing product in a market.

7. Segmented Market

8. Market Mix: Product  Sports Bar:  A Family Friendly place where you can hang out and drink or you can bring you kids and family.  A place to watch the game and hang out with friends.

9. Market Mix: Price  Penetration  First start out with penetration pricing.  Discounting  Then move to discount pricing.

10. Market Mix: Place  Sports Addict will be located in the North Western Oklahoma City, South Edmond Area.

11. Market Mix: Promotion  Around Colleges  Magazine Ads  Newspaper Ads  Radio Ads  Flat Rate Game Day  Discounts on Certain Days