1. If You Cant Say It Don’t Eat It

2. Desired Action Target market will look to purchase items with fewer ingredients as well as avoid ingredients that are hard to pronounce such as “dimethylpolysiloxane” and “caprocaprylobehenin”

3. Product Benefits include: Heightened awareness of personal consumption Healthy weight loss and maintenance Decrease health risk such as diabetes, hypertension, cardiac disease

4. Price Simplicity of campaign minimizes efforts from target market Website will display a list of recommended foods to reduce necessary consumer research Simple ingredient foods can be found in the same grocery and convenient stores already frequented by target market Popular food companies are already beginning to shorten ingredient lists and use more natural ingredients

5. Place Pamphlets will be provided in Doctors offices illustrating the general concepts of Back to Basics campaign Website will provide further information on ingredient nutrition and lists of recommended foods. Hotline will be available to provide the same info to consumers who are not internet savvy.

6. Promotion