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Published bySamuel McCoy Modified over 8 years ago
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The Art of Colors A few tips for user interface designers
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Let’s warm up !
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Let’s start with some basics
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There are two color systems
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AdditiveSubtractive red + green + blue = whitemagenta + yellow + cyan = black
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designers use the additive system
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What is this jargon ? hue brilliance saturation
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Hue name and properties of a color that enables it to be perceived
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Brilliance how light or dark a color is
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the level and mixture of white, black, grey or complimentary included in colors Saturation
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What are these ? primary secondary colors
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Learn the color wheel
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Another way to visualize
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Primary colors
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Secondary colors
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Analogous colors
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Opposite colors are complementary
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Combinations of opposite or analogous colors are harmonic
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Now you know the jargon too!
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Do colors have personality ?
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© Edward Burtynsky What about this orange ?
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© Philip-Lorca diCorcia How about this yellow ?
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© Cindy Sherman And what about this green ?
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It’s about relationships
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Dynamic relationship
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Dynamic-static relationship
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Static relationship
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It’s a matter of contrast
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It’s about balance
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Think with your eyes !
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Color palette tips & tools
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Strive for harmony
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Be mindful of contrast effects
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Understand color dominance
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Rules of thumb for designers
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Ensure text readability through contrast Avoid the use of textures and pattern for backgrounds behind texts Avoid contrasts that cause eye fatigue Avoid color combinations that cause illusions when positioned together
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Enhance user experience Establish conventions and use color consistently Use color both to support users’ tasks and for branding Use color to enhance aesthetic appeal and user satisfaction
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Use color for identification, grouping, and emphasis Relate visual elements Demarcate different areas Highlight important task-related information
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Use color associations in expressing state information Be consistent with job-related color associations Learn about cultural color associations
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Indicate availability using color or value For links For controls For icons For windows
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