2. Toastmasters Brand Refresh We have a new brand as of August 17, 2011

3. Brand refresh Purpose History Research Current Status What to Do Branding

4. Increase club membership Increase brand awareness across cultures, generations and professions Appeal to a younger demographic without alienating existing member base Purpose

5. Recognition of need – early 2008 Preliminary discussions – 2009 Agency partner selection – November 2009 History

6. TOASTMASTERS DISTRICT A TOASTMASTERS DISTRICT B TOASTMASTERS DISTRICT C TOASTMASTERS DISTRICT D Research into our brand

7. Research – Consistency: Not! TOASTMASTERS DISTRICT A TOASTMASTERS DISTRICT B TOASTMASTERS DISTRICT C TOASTMASTERS DISTRICT D

8. Conclusion: We Can Do Better A consistent message to the world about Toastmasters benefits everyone!

9. The New Brand Was Launched Last week at the convention! How Does it Affect Us? New Logo New Tag Line New colors and other visual elements What comes next

10. New Logo!

11. New Tag Line! Toastmasters: Where Leaders Are Made

12. New Color Palette

13. New Stationary & Templates

14. What’s Next?  What are we being asked to do?  Adopt new logo & branding elements  Update your club website At Your Own Pace !  Do we have to buy all new materials?  Not unless you want to.  What about our banner and ribbons?  Keep them! They are part of your history!  What about new banners?

15. Everything you need …  … is in the Virtual Brand Portal  Graphics, guidelines, details, everything … www.toastmasters.org/vbp

16. Q & A

17. Last Thoughts  The refreshed brand will present a consistent image and message about Toastmasters to the world.  It is to all our benefits to embrace it and use it!