4.  There’s some things money can’t buy. For everything else there’s…  Like a good neighbor, ----- is there.  Maybe it’s…

5. ◦ (verb) the promotion of a particular product or company by means of advertising and distinctive design.  Effective branding is outwardly simplistic, however, internally complicated.  Catchy, memorable, defining, appealing, easy, distinctive.

6.  Branding creates not only the face, but also the personality of your product.  When creating a brand it is important to ask, how do I want others to perceive my product? Family-oriented? Thrilling or peaceful? Intelligent? Female, male, or neutral?  Therefore, it’s important to consider your audience. Who is/will be buying my product? What appeals to that group?

7.  Colors (for your logo): different colors have different symbolic meanings and effects and should therefore be chosen with thought.  Words (for your slogan): of course, these also have different connotative meanings and effects and should as well be selected with purpose.

8.  M for McDonald’s – easily recognizable, refers association to “golden arches.”  Yellow for happiness, freshness, optimism, remembrance. Gold-ish tone for success.  “i’m lovin’ it” – slogan from customer’s perspective, thus they are telling you that you love it. Also, friendly and colloquial. Presence of word “love” immediately makes it more appealing. Statement is authoritative.

9. ◦ (verb) a form of words used when trying to persuade someone to buy or accept something. ◦ (verb) make a bid to obtain a contract or other business.  Advertising companies/firms pitch to the product’s creators. They are attempting to sell the idea of what that product’s branding could be.

10.  During a pitch, it’s not only important that the intended branding be persuasive, but the person delivering the pitch should be as well.  A good idea for a brand is worthless if the person delivering the pitch cannot sell it.  The pitch should clearly parallel the idea/feeling/personality behind the intended branding.

11. ◦ https://www.youtube.com /watch?v=v_B7HiLQuMk https://www.youtube.com /watch?v=v_B7HiLQuMk