2. U.S. Roundtable for Sustainable Beef Kendal Frazier Interim CEO National Cattlemen’s Beef Association

3. Beef Sustainability Timeline 2010 2013 2014 2015 2012 2011 Global Roundtable for Sustainable Beef (GRSB) formed Beef Checkoff funds Beef LCA, NCBA contractor Global Conference on Sustainable Beef, Denver, CO NCBA LCA project completed, benchmark beef industry Draft 1 TSC KPIs NCBA/WWF Sustainability Workshops US Beef Stewardship Collaboration GRSB releases draft principles and criteria GRSB adopts Principles and Criteria Today US Beef Sustainability Multi-stakeholder Discussion, Denver Working group meets to develop USRSB plan of work USRSB presented as draft USRSB launch 93 founding members

4. USRSB Mission To advance, support and communicate continuous improvement in sustainability through leadership, innovation, multi- stakeholder engagement and collaboration.

5. USRSB Vision The U.S. beef value chain is the trusted global leader in environmentally sound, socially responsible and economically viable beef.

6. Principles and Criteria for Sustainable Beef

7. Focused on indicators and means of verification Given the diversity of ecosystems in which beef production occurs; a universal standard for “sustainable beef” is not feasible or practical.

8. Objectives The USRSB has prioritized the following initial areas of focus: Establish sustainability indicators, Develop a method to verify sustainable beef, Create a program philosophy for implementing sustainability objectives Generate field projects that prove sustainability concepts Establish goals for progress

9. Working Groups To achieve actionable outcomes around our goals and objectives we have developed 3 working groups; 1.Sustainability indicators and goals for progress; Co-Chair: Nancy Labbe, World Wildlife Fund; Interim Co-Chair: Ben Weinheimer, Texas Cattle Feeders Association 2.Verification; Co-Chair: John Butler, Beef Marketing Group; Interim Co-Chair: Rickette Collins, McDonald’s Corporation 3.Field Projects; Co-Chair: William Burnidge, The Nature Conservancy; Interim Co-Chair: Clayton Huseman, Kansas Livestock Association

10. Organizational structure General Assembly Five constituencies: Producer, Allied Industry, Processors, Retail, Civil Society Board of Directors Past Chair, Chair, Chair Elect 10 members: 2 from each of the five constituencies Administrative Staff Finance, accounting Working Groups Chaired by members, participation may be granted to non-members

11. Constituencies The USRSB is comprised of the following five constituencies: Producers – Individuals, organizations and associations of people who are actively engaged in the ownership and management of cattle used to produce beef; Allied Industry – Organizations and associations of people who supply producers with goods and services, including but not limited to financial institutions; Processors – Organizations and associations of people who process cattle and beef into saleable product; Retail – Organizations and associations of people who bring beef and beef-related products to consumers; Civil society – Academic institutions, non-government and non-commercial institutions, foundations, alliances and associations with a stake in the beef value chain.

12. USRSB Membership (96) Great Plains Cattle Feeders Tejas Feeders Ltd. Willow Creek Ranch Tulia Feedlot Quien Sabe Feeders Scott Anderson

13. Board of Directors Chair: Nicole Johnson-Hoffman, Cargill John Butler, Beef Marketing Group Ben Weinheimer, Texas Cattle Feeders Association Mark Shaw, Micro Technologies Jennie Hodgen, Merck Animal Health Cameron Bruett, JBS Susan Forsell, McDonald’s Corporation Brittni Furrow, Walmart Nancy Labbe, World Wildlife Fund Chad Ellis, Noble Foundation