1. GCSE PRODUCT DESIGN TARGETING THEORY Task 2: Table Centrepiece Task analysis to Product Development

2. GCSE PRODUCT DESIGN TARGETING THEORY Phase 1: Word analysis Mind mapping words as a starting point is a way of getting you to interpret the words and their meaning, as well as generating ‘linked words or phrases’. This can make you think in a more creative way rather than simply noting down words that ‘directly’ link i.e. structure – bridge. Instead it might be structure – support. The words for this task are: REFLECTION / ILLUMINATE / MODULAR / STRUCTRURAL. Phase 2: The task or Design brief The design brief is a ‘statement of intent’. This is sometimes provided for you or created by you as the designer usually as a result of some ‘task analysis’ which could include: the word analysis exercise, some initial user research, highlighting a specific need i.e. design for the disadvantaged or by looking at specific or possible contexts for the product (see phase 3). For this particular task, the brief has been provided for you although, it’s worth noting, that it is quite open ended in terms of the product you might eventually design and make. Design briefs sometimes include constraints depending on the brief that’s been set. Task 2 brief: Develop a product around the theme of a ‘table centrepiece’. Use the word analysis exercise as a starting point to help inspire and inform your product development. You should investigate further, your own interpretations of what a table centrepiece is, or could be, in terms of a product (see phase 3).

3. GCSE PRODUCT DESIGN TARGETING THEORY Phase 3: Context’s for a table centerpiece (Task analysis exercise). The brief has stated that a table centerpiece product is to be developed. By interpreting this you can start to think about ‘contexts’ in which one might be used or could be used. This is sometimes called ‘identifying a need’, ‘product rational’, ‘product function’ or ‘task analysis’. The words below illustrate this thinking process: Specific context where a a table centerpiece might be used: Restaurant, café’, student union, bar, themed restaurant, food bar, take-away, domestic situation. Possible ‘functions’ of a table centerpiece: lighting, storage, provide information, contain, hold, decorate, focus attention. What a table centerpiece could promote, create or inspire: Socialising, ambiance, illustrate a theme or era, set a scene, relaxation, communication, reading, interaction, sensual stimulation (the senses of taste, smell, touch, sound and vision). This exercise helps to breakdown the ‘meaning’ of the product and helps you to ‘bolt on’ further research (this will be particularly important for your coursework assignment). The context’s illustrated above should have a direct impact on your thoughts and they should be used as inspiration for your product design ideas.

4. GCSE PRODUCT DESIGN TARGETING THEORY Phase 4: Product development When you think of ideas you should try and sketch them down and you can also use to jot an idea you might have down quickly. However, modelling is a critical part of product development and this should be used along with sketching and drawing to help you visualise and realise your design ideas. Models and mock-ups don’t have to be perfectly made. They can, in fact be quite crudely made perhaps using some scrap cardboard and a few strips of tape. The focus is on using the model to help your ideas ‘evolve’. This will eventually lead to more ‘quality models’ being produced. You should also consider using ‘junk’ as part of your modelling and product development (see the 3 ‘R’s presentation) as this can help to solve sometimes complex manufacturing problems as well as making you think creatively. Your product development should be clear within your sketchbook with everything logged and recorded. It should include evidence of: Initial thoughts, sketch ideas, rough modelling, considering the use of throw away items, design modifications-developments-changes-improvements, thoughts on manufacturing and materials (testing & experimentation). Remember, photographs are an excellent way of providing ‘evidence’ of product development. Don’t be afraid to start modelling quite quickly! Particularly if you find sketching and drawing difficult to begin with. You can then use your models to help with this. The next section will illustrate the process of planning & making