1. 1 Before You Begin... In order to develop a business plan, you need to have an idea for a business. Section 6.2, “What Is a Business Opportunity,” (pages 145-160 in your textbook) helps you develop and evaluate an idea for your own business. When you see text in brackets [like this], fill in your own writing or data. Delete the brackets in the slides you present. Remove slide before presenting Read Notes at bottom before you work on each slide.

2. 2 1. [Describe your product or service. Make sure to include your company’s name.] 2. [What problems does the product or service solve (or what demand does it meet)?] 3. [How is your product different?] 4. [Why should your potential investors care? ] The 30-Second Pitch/Hook Example: "Do you use a flash memory drive? What if your car had a USB port and you could play music through it? That’s what my company, Play-On, is building....” Remove slide before presenting

3. 3 [Business Name] [Logo] [Entrepreneur’s Name] [Grade] [Age]

4. 4 Mission Statement  [A mission statement is a company’s constant reminder to its employees and customers of why the company exists.] Opportunity  [What is your product or service? How does it work? What are its unique features? Walk us through what the customer sees/receives.]

5. 5 Business Profile Type of Business  [Is yours a Service, Retail, Manufacturing, or Wholesale business?]  [Describe your product/service in terms of your type of business and your customer. (Example: “Company Name is a manufacturing company making baskets for sale to wholesalers.”)] Legal Structure  [Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation?]  [Why did you select this legal structure?] Insert an image of your product or service here.

6. 6 Qualifications I’m qualified to run this business because:    [Enter reason #1 here.] [Enter reason #2 here.] [Enter reason #3 here.]

7. 7 Market Analysis (Example) Industry NameSpecial food services Industry Size$31,130,659 77,239 19,773 24,716 Total PopulationSan Francisco, Mission District ZIP code: 94110 Target MarketAdults, both male and female, ages 18-34, with an average household income of greater than $35,000 Potential MarketBased on our survey of 30 individuals from the target market, we believe our potential market size is 80% of the target market. 90% eat out 3+ times per week 80% don’t have enough time to cook meals for themselves 80% said they would try a personal chef service if one were available in their neighborhood Total Population Target Market Remove slide before presenting Potential Market

8. 8 Market Analysis Industry Name[What industry are you in? (http://www.bizstats.com)]http://www.bizstats.com Industry Size[How much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp)]http://www.bizstats.com/industry-markets.asp Total Population[Where are you planning to market you product/service? Is there a particular area, city, neighborhood, or ZIP code(s)?] Target Market[What gender are you targeting (if applicable)? What age group are you targeting? What is the average household income of the group you’re targeting?] Potential Market[Survey your target market. What percentage of them would be willing to try your product/service? Why?] [?] Total Population Target Market Potential Market

9. 9 Demographics  [The age, gender, occupation, and education of your customers. Economic factors, such as household income, family composition, and size.] Geographics  [The size of the area, density, and location of your customers. Where do they live, work, go to school, or shop?] Psychographics  [The general personality, lifestyle, sports, hobbies, music preferences, and other free- time activities.] Buying Patterns  [The purchasing patterns and buying behavior of your customers, including the rate of use, repetition of purchases, benefits sought, brand preferences, and brand loyalty. Also the purchasing behavior (impulsive or cautious, using cash or credit card).] Target Market Segment Insert image of a consumer.

10. 10 Competitive Advantage [Your Business] [Competitor A] [Competitor B] Factors [?] Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge [?]

11. 11 Marketing Mix PeopleProductPlacePricePromotion [Enter your marketing strategy for People.] [Enter your marketing strategy for Promotion.] [Enter your marketing strategy for Place.] [Enter your marketing strategy for Product.] [Enter your marketing strategy for Price.]

12. 12 Promotional Mix Advertising [List plans for advertising, if any.] [$] Publicity [List plans for publicity, if any.] [$] Personal Selling [List plans for personal selling, if any.] [$] Sales Promotion [List plans for sales promotion, if any.] [$] Other [List plans for visual merchandising or public relations, if any.] [$] Total Monthly Promotional Expense [$] Promotional Expense Monthly Amount Monthly Amount

13. 13 Cost of Materials/Labor Materials Material DescriptionCost/Total QuantityCost per Unit [Description][$] [Description][$] [Description][$] [Description][$] Total Material Cost per Unit [$] Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit [$][Time][$] Total Labor Cost per Unit [$] COGS (per Unit) [Total Materials Cost per Unit + Total Labor Cost per Unit]

14. 14 Economics of One Unit Selling Price (per Unit) [$] COGS (per Unit) [$] Other Variable Expenses (per Unit) [$] Total Variable Expenses (per Unit) [$] Contribution Margin (per Unit) [$] Description of One Unit of Sale: [Describe a unit of sale. What is the customer actually buying from you?]

15. 15 Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Insurance [$] Salaries of Employees [$] Advertising [$] Interest [$] Depreciation [$] Utilities (Gas, Electric, Telephone) [$] Rent [$] Other Fixed Expenses [$] Total Average Monthly Fixed Expenses [$]

16. 16 Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

17. 17 Monthly Sales Projections First Year Total Units Sold [Units]

18. 18 Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. [?] [Monthly Fixed Expenses] [Contribution Margin per Unit] =[Monthly Break-Even Units]

19. 19 Projected Yearly Income Statement First Year ASelling Price per Unit [$] B Number of Units Sold [Number of Units] C Total Sales [A × B] D Variable Expenses [Variable Expense per Unit × B] E Contribution Margin [C – D] F Fixed Operating Expenses [Monthly Fixed Expenses × 12] G Pre-Tax Profit [E – F] H Taxes @ 15% [G × 0.15] I Net Profit [G – H]

20. 20 Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost [Item][Vendor/Location][$] [Item][Vendor/Location][$] [Item][Vendor/Location][$] [Item][Vendor/Location][$] [Item][Vendor/Location][$] Total Start-Up Expenditures [$] Cash Reserves Emergency Fund [$] Reserve for Fixed Expenses [$] [A + B + C] Total Start-Up Investment B A C

21. 21 ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = [Annual Net Profit] [Annual Sales] X 100 =[0.0]% ROS [Annual Net Profit] [Start-Up Investment] X 100 =[0.0]% ROI [$0.00]

22. 22 Financing Strategy SourceAmountDebtEquityGift Personal Savings [$] Relatives/Friends [$] Investor [$] Partner(s) [$] Totals [$] Total Start-Up Investment

23. 23 Business Responsibility & Philanthropy Business Responsibility  [Explain how you will incorporate business responsibility into your marketing plan.] Philanthropy  [Describe how your business will give back to the community or support a cause in which you believe.]

24. 24 Business & Personal Goals [Describe the next steps you need to take to make your business fully operational.] [Explain how you will improve or maintain the quality of your product/service.] [Explain how you will expand the business (hire employees, attract new customers, purchase a storefront, and so on).] [Describe how big your business could get.] BusinessPersonal [Describe education or training you could get to help with your business.] [Mention anyone you could seek out as a mentor.] Short-Term Long-Term [Indicate how long you plan to run the business. Describe your exit strategy, if you have one.] [Describe how your experience with this business will prepare you for your career.]

25. 25 [Enter your slogan ] Thank you for your consideration. [Enter company name]