1. Salesforce for sports venues Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzUyoutu.be/E-5JL0KEAzU – video presentation

2. Czech Republic USA Europe 7.000 venues 200.000 venues 400.000 venues Facilities are underutilized by 20-50% Our customer - Sport Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM

3. SOLUTION Destination website helping recreational sportspeople and teams to solve their problems Social, Local, Mobile Gamified High traffic

4. Directory listing (free)Season/lesson ticketsContacts Lead generationMembershipsAnalytics Daily deals, other discountsReservationsCustomer requests Events (e.g. local tournament) Gift certificatesSales force automation Newsletters SportCentral offers tools for sports venues that are easily integrated into their website & the destination site, mobile app, widgets SOLUTION Customer AcqusitionOnline SalesCRM

6. 2.5 hours / w 150M sportspeople $150-200 bn / y U.S. Amateur sports market $12 bn / y $3 bn / y 240M / m U.S. CRM market U.S. Daily deals market U.S. Searches for sport venues on Google U.S. MARKET SIZE

7. Subscription s Commissions Advertising Many upselling / cross-selling opportunities BUSINESS MODEL

8. Now (CZ) Biggest database 6100 sport venues Great SEO Brand recognition Future Platform Complexity Customized COMPETITIVE ADVANTAGE Lower costs in CZ

9. Raised$50k 70k visitors6100 venues ACCOMPLISHMENTS TO DATE Won Startup Funding EuroTour Prague 2013 Organized nation- wide campaign/contest “Sport of the Year” Organizer: US Market Access Center

10. 1. Free listings on SportCentral website 2. SEO, social, PR 3. Internal ads, PPC 4. Direct – email, telemarketing GO-TO-MARKET STRATEGY

11. Developers (est. salary $40,000/y) Marketing, sales (est. salary $27,000/y) Management/support staff Key hires as soon as we get funded OUR TEAM

12. FINANCIAL PROJECTIONS Break-even in 15 months CAC $820 LTV $14600 $MRR month $MRR 600 customers $80/month subscription 15% commission

13. EXIT SaleIPO Google / Google+ Salesforce.com (enter new industry) Nike / Nike+

14. WHAT WE NEED $1,1M for 12–18 months $460k development $490k sales/marketing $170k overheads, etc. Advice / Mentorship October 2013 / 100 customers

15. Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzUyoutu.be/E-5JL0KEAzU – video presentation