1. MCOM Live Leadership Jacqueline Williamson – London Gary Hughes – Leeds January 2016 @UKgovcomms

2. Reflections on leadership

3. A question to consider… …what are the key characteristics of good leadership?

4. The things only leaders can do? Defining the meaningful outside Deciding what business you are in Balancing present and future Shaping values and standards (Laffley (2009), Harvard Business Review

5. All Government Communication Teams To Have Four Core Capabilities, irrespective of size Modern Communications Operating Model Strategic Communications: Planning, horizon-scanning and evaluation: to listen, to target and to assess activity Internal Communications To engage staff, working in partnership with leaders, to help deliver the priorities and support organisational and cultural change Media & Campaigns This combines media relations and campaigns/marketing teams to deliver integrated, digital content to tightly defined audiences Strategic Engagement Building partnerships with third parties to share content, listen effectively and grow support, reputation and understanding 5

6. Two key questions… What are the challenges in implementing MCOM? What are the implications for us as GCS leaders?

7. The big question… “knowing versus doing”

8. Leadership development 2016 Further road-shows Advanced master-class Presenting with impact Mentoring Online leadership space Expand the pledge New Leadership award 8

9. GCS Mentoring 100 mentoring places a year Applications for current cohort close 18 April Next cohort in autumn 2016 Can apply to be a mentor or a mentee More info on the GCS website or from your development adviser 9