1. How to use current template? Source: http://blog.guykawasaki.com/2008/09/the-art-of-rais.html#axzz0U6mAwOJE http://blog.guykawasaki.com/2008/09/the-art-of-rais.html#axzz0U6mAwOJE Do not change the font size of any slide: – 32 for text, 44 for titles Do not create new pages all must fit in Replace the text between brackets e.g. [xxx] Remove the current slide when it is finished Stick to 10 slides - 20 minutes presentation – font size 30 minimum PS: Using PowerPoint, select [Stop fitting text to this placeholder] function to keep correct font size

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3. [Name of the product] [Title] [Contacts] [Email address] [telephone]

4. Problem 1.[What pain are you solving?]

5. Solution 1.[How are you solving that pain?] 1.[Get clear about what you want the solution to be, this is the offering you are making.] 2.[Think in terms of benefits to the end user, not just the features]

6. Business model 1.[How do you make money solving that pain?] 2.[Are you aiming to create something complex or simple? State it here or put an image of it.]

7. Underline magic [Yes, magic. What really sets what you have apart from the competition?] [Or it might be a unique or innovative approach in utilising existing technology.] [Keep the information simple, if you present it to others you can talk more on each point to “flesh it out”.]

8. Marketing and sales 1.[How are you going to go to market?] 2.[What media/s will you use?] 3.[What time frames will you need for the initial marketing?] 4.[How much money and time have you allocated for the marketing?] 5.[What will the sales strategy be?] 6.[Will special training be required to get a team up to speed?]

9. Competition slide What we can do they can’t [State how you will beat them with your offering, e.g. a unique selling point or three] [You could state what the leaders do that you will beat with your USP.] What they can do we can’t [Spill the beans and list the top five, start with the big players and work your way down]

10. The Team [unproven teams succeed not the proven] [Other players? Partners? Associates?] [Be clear about who you have and who you want to have…]

11. Projections – [Numbers are not important but the matrix showing how did you get to that number] – [Set some goals.] – [Note the milestones.] – [Be realistic!: computation of the reality: add a year to the shipping date and divide by 100]

12. Status & Timeline 1.[Where are you?] 2.[Where do you want to be?] 3.[Make the milestone dates clear…] 4.[Consider a graphic representation to make it easy to understand…]

13. Summary and call to action [This is a hidden slide] [Wrap up your findings right here.] [Keep the points BRIEF!] [Make the call to action clear about what you want your audience to do next: – put in money, – become part of the team, – advise you.]