1. Mike Jackson, FAIA Springfield IL

2. Jane Jacobs, 1916 – 2006 Downtown is for People, 1958 http://fortune.com/2011/09/18/downtown-is-for-people-fortune-classic-1958/ …”the best way to plan for downtown is to see how people use it today; to look for its strengths and to exploit and reinforce them.” “…the street works harder than any other part of downtown. It is the nervous system; it communicates the flavor, the feel, the sights.”

3. What is design? Noun 1. a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made. 2. purpose, planning, or intention that exists or is thought to exist behind an action, fact, or object. Verb 1. decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it.

4. Main Street Design - Scale Community Scale – Planning – Urban Design Building Scale – Storefronts – Display Graphics and Identity – Logos, Signage 123123

5. Main Street Design Brenham TX PLACE MAKING

6. Main Street Design Principles 1. Comprehensive 2. Incremental 3. Self-help 4. Partnerships 5. Capitalizing on existing assets 6. Quality 7. Change 8. Implementation www.preservationnation.org/main-street/about-main-street/the- approach/eight-principles.html

7. AIA Livable Communities www.aia.org/about/initiatives/AIAS075369

8. Main Street Design begins in a place BUILDINGS

9. Building Relationships

10. The Street & the Sidewalk Springfield IL Monticello IL

11. The Public Space Pike County Courthouse Pittsfield IL Alley Libertyville IL www.pps.org

12. APA - Great Streets Provides orientation Balances the competing needs of the street Capitalizes on natural features. Variety of interesting activities Exemplary urban design or architecture Relates well to its bordering area Encourages human contact and social activities Hardscape and/or landscape to great effect Promotes safety Promotes sustainability Is easily maintained Has a memorable character. www.planning.org/greatplaces/ Characteristics of a Great Street

13. 2013 Great Street – Main Street Las Vegas NM Corning NY Staunton VA Milford DE

14. Main Street Design Walkability Pedestrians Measure Your success

15. www.walkscore.com An online tool to rate “walkability”

16. What You Do: Who Does It Design Committee Roles Historic Preservation Design & History Streetscape Financial Incentives Sustainability Best Practices/Resources Design Committee Handbook

17. The Design Committee A broad range of interests and backgrounds Historic PreservationistHistorian ArchitectLandscape Architect Graphic DesignerSign Company Real Estate Agent Property Manager Contractor Construction Supplier Public Official Building Code Official Downtown Building Owner or Tenant “Don’t Load the Design Committee with Designers”

18. Historic Preservation Based Unknown Main Street (Postcard) Mike Jackson FAIA Collection

19. Historic Preservation At the National Trust for Historic Preservation, we work to preserve and protect landscapes, buildings, and neighborhoods that have played a meaningful role in our past. We want future generations to be able to experience and discover their own connections to these places as well. Mike Jackson FAIA Collection

20. Who Says it’s Historic? National, State and Local Designation

21. Nationwide List Local, regional and national significance DOES NOT REQUIRE OWNERS TO DO ANYTHING Planning tool for public agencies Incentives for rehabilitation (income producing properties) NATIONAL REGISTER OF HISTORIC PLACES

22. What’s Your History? Local Historical Society Local Preservation Commission State Historic Preservation Office (SHPO) National Park Service Design Committee Preservation Roles – Survey of historic buildings – Archives – Business Histories

23. What Makes It Historic? Real Places, Real Stories - Authenticity Galena IL

24. Preservation Ethic vs. Theme Disneyland Real Places Are Not Fake

25. www.dahp.wa.gov/sites/default/files/Anatomy_of_MainStreet_0.pdf

26. Early Period 1840s-1870s High Victorian 1860s-1890s Arts & Crafts 1900-1920s Art Deco 1925-1930s Storefront styles through time

27. Art Deco and Neon Signs Mattoon IL

28. History and the Mid - Century Jackson MI - Rushville IL

29. Mid-Century Main Street Boston MA Charleston SC

30. Makers’ marks on Main Street Character-Defining Features

31. Change over Time Period of Significance “Origin to 50 years ago” Galena IL

32. Storefronts Through Time Starbucks No. 1: Seattle WA 1971

33. Storefront History www.state.il.us/hpa/ps/MainStreetDesigns/Storefronts,%20Shopfronts,%20and%20Facade s.pdf www.preservationnation.org/main-street/main-street-now/2014/summer-2014/spring- 2014-issue-main.html#.VRQm1Y7F_Cs

34. Elizabethtown IL Galena IL Mesker Storefronts www.GotMesker.com

35. Real Main Streets have Character Stewardson IL: Ghost Sign

36. Real Main Streets have Evolved Geneva IL Jacksonville IL and are still Evolving…

37. Design is integral to the Main Street

38. Preservation begins with Maintenance “Its OK for buildings to look old, it’s not OK for them to look tired.”

39. Celebrate Success Before and After Cambridge IL

40. “Don’t Faint, It’s Just Paint” Color is a design issue, not a preservation one

41. Design and Preservation - NPS www.nps.gov/tps/standards.htm

42. National Online Directory of Design Guidelines http://napc.uga.edu/resources-links/online-design- guidelines/#.U3DOul4W3CA Design Guidelines

43. Design Guidelines for Downtown https://issuu.com/towncenterassociates/docs/design_guidelines_test2 www.cityofdubuque.org/DocumentCenter/Home/View/1482

44. Façade Design Services

45. 45 Randolph Rich Law Office, 1880s, Marshall IL

47. Texas - Town Square Initiative www.thc.state.tx.us/preserve/projects-and-programs/town-square-initiative

48. Transformation Strategies Shaped by an understanding of the downtown’s economic opportunities Reflect community vision Guide the direction of the revitalization initiative Bring about substantive transformation Implemented through all “Four Points” Using catalyst for action The Design Committee

49. Design Responsibilities Educating others about good design Providing good design resources Planning Main Street ’ s development – Project Oriented (catalyst) Motivating others to make changes – Awards program

50. Transformation Strategies Team Select projects (catalyst) Provides benchmarks for success Attract donations for specific projects Motivate volunteers Main Street Work Plan

51. Main Street Solutions Center - Design www.preservationnation.org/main-street/resources/#.U2pV614W3CA

52. Provide good design advice  Encourage quality improvements to private properties and public spaces  Recommendation-based advice  Storefront renovation renderings  Individual visits with store owners  Resource-based advice  Rehab resources library  Contractor referral list  Planning advice  Storefront analysis by design team Design Committee Ideas

53. Design Committee – To Do Are your public policies “Main Street friendly”? Historic Preservation Ordinance  Minimum Maintenance Ordinance  Building Code (BOCA vs. IEBC)  Comprehensive Plan  Sign Ordinance  Zoning Ordinance  Design Guidelines  Incentive Programs

54. Plan tours of the downtown Start a reference library on design stories Write a newspaper column: “Then and Now” Inventory existing buildings Business histories Design Committee – Promote

55. Promoting Design: Tell the Upper Story Training Program and Promotion

56. Promoting Design: An Inside Story The Tin Ceiling Tour