1. Stream 1 Content Marketing

2. Welcome to Content Marketing Jane Nicholls Editor, Journalist, Content Strategist

3. Level 3 Grand Ballroom A Level 4 Rooms 4 & 5 Level 4 Rooms 2 & 3 Stream 1 Stream 2 Stream 3 DATA-DRIVEN MARKETING MEDIA DISTRIBUTION B2B MARKETING What’s on now… Douglas Nicol Partner, The Works John Batistich Director Marketing & Digital, Scentre Group Darren Peisley Managing Director Global Loyalty Etihad Loyalty

4. The Deceit Algorithm Douglas Nicol Partner The Works

5. Level 3 Grand Ballroom A Level 4 Rooms 4 & 5 Level 4 Rooms 2 & 3 Stream 1 Stream 2 Stream 3 DATA-DRIVEN MARKETING MEDIA DISTRIBUTION B2B MARKETING What’s on now… Philip Poole CMO Whittaker’s Chocolates (NZ) Dean Chadwick Vice President Consumer Acquisition & Loyalty American Express Jennifer Vandekreeke Vice President & General Manager Carnival Cruise Lines

6. How the art of content built the art of money Philip Poole CMO Whittaker’s Chocolates

7. Afternoon Tea Level 3 Innovation Zone

8. Level 3 Grand Ballroom A Level 4 Rooms 4 & 5 Level 4 Rooms 2 & 3 Stream 1 Stream 2 Stream 3 DATA-DRIVEN MARKETING MEDIA DISTRIBUTION B2B MARKETING What’s on now… Cameron Partridge Head of Digital Marketing & Analytics AU & NZ GE Capital Christian Magel Founder & CMO Amaysim Amantha Imber Innovation Psychologist & Founder Inventium

9. How the art of content built the art of money Cameron Partridge Head of Digital Marketing & Analytics, Australia & New Zealand GE Capital

10. Level 3 Grand Ballroom A Level 4 Rooms 4 & 5 Level 4 Rooms 2 & 3 Stream 1 Stream 2 Stream 3 DATA-DRIVEN MARKETING MEDIA DISTRIBUTION B2B MARKETING What’s on now… Corrine Noyes Founder & Managing Director Madame Flavour Leanne Rosamlia Gain & Retain Strategist Forethought Research David Scribner Chief Executive Officer Virgin Mobile

11. Conscious marketing – A more satisfying path Corinne Noyes Founder & Managing Director Madame Flavour

12. Level 3 Grand Ballroom A Level 4 Rooms 4 & 5 Level 4 Rooms 2 & 3 Stream 1 Stream 2 Stream 3 DATA-DRIVEN MARKETING MEDIA DISTRIBUTION B2B MARKETING What’s on now… Jillian Bowen General Manager – Content & Social Media CPA Australia Alexander Khadra-Bosse Founder & Managing Director Australian Openair Cinemas Lisa Clases Executive Director, Customer Delivery ING DIRECT

13. Access all areas: The story behind The Naked CEO’s award- winning content strategy Jillian Bowen General Manager, Content & Social Media CPA Australia

14. International Lock-Note: Level 3 Grand Ballroom The great rewrite, the playbook for the world coming undone Leonard Brody President Clarity Digital (CA)