1. Cross-Selling Loyalty … To Increase Revenue MAY-2016 1 The Education Day - 13th September

2. Topic BPMA members have access to thousands of clients all looking to grow their businesses, all looking for sustainable growth by growing sales with new and existing customers. “Loyalty” is around us all the time and marketing spend is at its proudest and most justified when it can quantify and measure engagement and retention – the very fuel of a sustainable, growing business. “Loyalty” in our language is focused on Employee Recognition and Reward Programmes or Consumer and Trade Incentive Programmes. And focused simply on the rewards that merchandise can provide. BPMA members have access to sales departments, marketing departments and HR departments – all strong targets looking to reward. Your merchandise could already being going some way to powering reward programmes, but Marc and Barry will present to you more options, more tools … all leading to … cross selling loyalty to increase revenue. 2

3. Speakers The Procurement International business has been successfully trading since 1979 and bringing in Marc Pinner and Barry Doyle to the suite of BPMA seminars, they bring a combined FMCG / Agency experience of 50 years+ and come with a presentation and business model that will be sure to enhance and grow your offer. Marc Pinner is the Commercial Director at Procurement International Ltd. With a career in FMCG, spanning the UK, Europe, Middle East & Africa, Marc has held various Marketing and Sales positions with a number of global brands. His education is in business and marketing and with a keen sense for driving forward business strategies with a marketing bias, Marc’s role with Procurement International is focused on maximising consumer appeal while growing the Rewards business. Barry Doyle is VP of International Sales at Procurement International Ltd. Barry has developed a long career in the Rewards & Recognition space with an increasing international focus, working closely with North American businesses looking to grow their global business. With the leads taken from North America, the UK can take advantage of these insights to grow the Rewards business. 3