1. Copyright (c) Allyn & Bacon 2008 Essentials of Human Communication, 6/e Chapter Twelve: This multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including the extraction, in whole or in part, of any images; Any rental, lease, or lending of the program. The Informative Speech

2. Copyright (c) Allyn & Bacon 2008 Chapter Eleven Goals Use the principles of informative speaking to construct speeches Use the principles of informative speaking to construct speeches Develop speeches of description, definition, and demonstration Develop speeches of description, definition, and demonstration Effectively use presentation software Effectively use presentation software

3. Copyright (c) Allyn & Bacon 2008 Guidelines for Informative Speaking Limit the amount of information Limit the amount of information Adjust the level of complexity Adjust the level of complexity Stress relevance and usefulness Stress relevance and usefulness Relate new information to old Relate new information to old Make your speech easy to remember Make your speech easy to remember

4. Copyright (c) Allyn & Bacon 2008 Using Supporting Materials Examples, illustrations, and narratives Examples, illustrations, and narratives Testimony Testimony Statistics Statistics Definitions Definitions Etymology Etymology Authority Authority Negation Negation Direct Symbolization Direct Symbolization Operations Operations

5. Copyright (c) Allyn & Bacon 2008 Presentation Aids Help You: Gain attention and maintain interest Gain attention and maintain interest Add clarity Add clarity Reinforce your main ideas Reinforce your main ideas Establish your credibility and confidence Establish your credibility and confidence Reduce your apprehension Reduce your apprehension

6. Copyright (c) Allyn & Bacon 2008 Types of Visual Aids Actual model or replica Models Bar, column, or line graphs, pie chart Word Chart Maps People Photographs and illustrations

7. Copyright (c) Allyn & Bacon 2008 The Media of Presentation Aids Chalkboards Chartboards Flip Charts Slides and Transparencies Audio and Videotapes, CDs, and DVDs Handouts

8. Copyright (c) Allyn & Bacon 2008 Preparing Presentation Aids Use easily seen colors Use direct phrases Use the aid to highlight a few essentials points Use easily read typefaces Give the aid a title

9. Copyright (c) Allyn & Bacon 2008 Using Presentation Aids Know your aids intimately. Pretest the presentation aids. Rehearse your speech with the presentation aids. Integrate presentation aids into your speech seamlessly. Avoid talking to your aids. Use your aids only when they’re relevant.

10. Copyright (c) Allyn & Bacon 2008 Ways of Using Presentation Software Create slides to present Enables you to print a variety of materials Print slides with speaker notes Handouts

11. Copyright (c) Allyn & Bacon 2008 Suggestions for Designing Slides Use the templates provided by your software. Use consistent typeface, size, and color. Be brief. Use color contrast. Use only the visual aids your really need. Use transitions. Use sound effects. Use build effects. Use graphs and tables when appropriate. Anticipate questions. Use the spell-check. Anticipate technical problems.

12. Copyright (c) Allyn & Bacon 2008 The Speech of Description Describes an object, event, process, or person Strategies Use a spatial, topical, or interrogative approach Use a spatial, topical, or interrogative approach Use a variety of categories Use a variety of categories Use presentation aids Use presentation aids

13. Copyright (c) Allyn & Bacon 2008 The Speech of Definition Presentation of a new topic or old information in a new way Used to explain difficult or unfamiliar concepts Used to explain difficult or unfamiliar concepts Used to make complex systems, theories, or principles more clear and understandable Used to make complex systems, theories, or principles more clear and understandableStrategies Use a variety of credible sources Use a variety of credible sources Always work from the known to the unknown Always work from the known to the unknown

14. Copyright (c) Allyn & Bacon 2008 The Speech of Demonstration Demonstrates how to do or operate something in steps or sequence Strategies Use a temporal organizing pattern Use a temporal organizing pattern Connect steps with transitions Connect steps with transitions Begin with broad overview Begin with broad overview Use visual aids in sequence Use visual aids in sequence