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MARKETING: CROSS-PROMOTION OF YOUR COMMUNITY SITE Lauren Wolfe, Interactive Marketing & New Media, Higher Logic Rachael Bell, Online Communications Manager,

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Presentation on theme: "MARKETING: CROSS-PROMOTION OF YOUR COMMUNITY SITE Lauren Wolfe, Interactive Marketing & New Media, Higher Logic Rachael Bell, Online Communications Manager,"— Presentation transcript:

1 MARKETING: CROSS-PROMOTION OF YOUR COMMUNITY SITE Lauren Wolfe, Interactive Marketing & New Media, Higher Logic Rachael Bell, Online Communications Manager, New Jersey Society of CPAs

2 WELCOME LAUREN WOLFE Interactive Marketing & New Media Higher Logic ASAE YAEC Chair, 2011-2012 @laurenawolfe RACHAEL BELL Online Communications Manager New Jersey Society of CPAs @rachaelbell

3 AGENDA Discover your secret identity Select your disguise Pick your sidekick Make a plan of action Thank your supporters Share your power Super Awesome Resources Tweet-able takeaway activity Conversation identity | disguise | kick | action | thank | power | resources | tweet | connect

4 DISCOVER YOUR SECRET IDENTITY [ ACTIVITY: meet the HUG Heroes in the room ] Style Guide – Name and tagline – Logo and logo application – Color palette – Font Grid identity | disguise | kick | action | thank | power | resources | tweet | connect

5 DISCOVER YOUR SECRET IDENTITY identity | disguise | kick | action | thank | power | resources | tweet | connect

6 DISCOVER YOUR SECRET IDENTITY identity | disguise | kick | action | thank | power | resources | tweet | connect

7 SELECT YOUR DISGUISE Strategic Marketing Plan – Situation analysis: describe the current environment – Goals and objectives – Strategies: statements that maximize the effectiveness of each tactic – Tactics: framework of executive – Contact identity | disguise | kick | action | thank | power | resources | tweet | connect

8 SELECT YOUR DISGUISE Create a Social Media Policy – Community rules – Policy for staff and members – Guidelines for use njscpa.org/files/NJSCPASocialMediaGuidelines.pdf identity | disguise | kick | action | thank | power | resources | tweet | connect

9 PICK YOUR SIDEKICK identity | disguise | kick | action | thank | power | resources | tweet | connect

10 PICK YOUR SIDEKICK identity | disguise | kick | action | thank | power | resources | tweet | connect

11 MAKE A PLAN OF ACTION identity | disguise | kick | action | thank | power | resources | tweet | connect COMMUNITY SITE MARKETINGMEMBERSHIPWEB / ITMEETING

12 MAKE A PLAN OF ACTION identity | disguise | kick | action | thank | power | resources | tweet | connect COMMUN ITY SITE MARKETI NG MEMBERS HIP WEB / ITMEETING

13 MAKE A PLAN OF ACTION identity | disguise | kick | action | thank | power | resources | tweet | connect COMMUNITY SITE – Blog – Discussion – Web tile MARKETING/MEMBERSHIP – Emails to members – URL to renewal letters – Phone calls/new benefit announcements E-COMMUNICATIONS – E-newsletter – Email signature – Event/conference emails – Contests PRINT – Publications – Articles – Presentations WEBSITE – Landing page campaign – Web tile – Survey SOCIAL MEDIA – Facebook – Twitter – LinkedIn – RSS widget COMMUN ITY SITE MARKETI NG MEMBERS HIP WEB / ITMEETING

14 MAKE A PLAN OF ACTION Cross Promotion: Social Media logos identity | disguise | kick | action | thank | power | resources | tweet | connect

15 MAKE A PLAN OF ACTION Cross Promotion: RSS Feeds on Community Site identity | disguise | kick | action | thank | power | resources | tweet | connect

16 MAKE A PLAN OF ACTION Cross Promotion: Facebook, Twitter, LinkedIn, Google+ identity | disguise | kick | action | thank | power | resources | tweet | connect

17 MAKE A PLAN OF ACTION Cross Promotion: Mobile app page on.org site identity | disguise | kick | action | thank | power | resources | tweet | connect njscpa.org/mobile

18 MAKE A PLAN OF ACTION Cross Promotion: Blog Postings on Facebook identity | disguise | kick | action | thank | power | resources | tweet | connect facebook.com/RSS.Graffiti

19 MAKE A PLAN OF ACTION Cross Promotion: Linking members’ names to their community profile identity | disguise | kick | action | thank | power | resources | tweet | connect

20 THANK YOUR SUPPORTERS identity | disguise | kick | action | thank | power | resources | tweet | connect

21 THANK YOUR SUPPORTERS Recognize Your Most Engaged Members – Community homepage – E-newsletter – Magazine/newsletter – Annual Convention identity | disguise | kick | action | thank | power | resources | tweet | connect

22 SHARE YOUR POWER identity | disguise | kick | action | thank | power | resources | tweet | connect +=

23 SHARE YOUR POWER

24 SUPER AWESOME RESOURCES identity | disguise | kick | action | thank | power | resources | tweet | connect 60

25 TWEET-ABLE TAKEAWAY ACTIVITY #HUGSF11 identity | disguise | kick | action | thank | power | resources | tweet | connect

26 CONVERSATION LAUREN WOLFE Interactive Marketing & New Media Higher Logic ASAE YAEC Chair, 2011-2012 lauren@higherlogic.com @laurenawolfe RACHAEL BELL Online Communications Manager New Jersey Society of CPAs connect.njscpa.org rbell@njscpa.ORG @rachaelbell identity | disguise | kick | action | thank | power | resources | tweet | connect

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