1. The Art, Technology, and Science of Reading Kevin Larson Microsoft Advanced Reading Technologies

4. Gabriola

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13. Font Personality Dawn Shaikh, Wichita State University

14. Times New Roman The quick brown fox jumps over the lazy dog Monotype Corsiva The quick brown fox jumps over the lazy dog

15. Typeface Congruency Congruent Corsiva Incongruent Corsiva Congruent Times Incongruent Times prettystable reliablelithe gorgeousinhibited coldlovely stylishconformist calmcharming trendyaloof staidmoody sexyproper constantattractive

16. Verdana The quick brown fox jumps over the lazy dog Georgia The quick brown fox jumps over the lazy dog

17. NYT Reader

21. People perform better on cognitive tests after reading with good typography

22. People frown less with good typography (less corrugator muscle activity)

23. Increased Reading for NYT 60 minutes per month on website 48 minutes per day for print 25 minutes per day for NYT Reader

24. Contact Info Kevin Larson kevlar@microsoft.com http://blogs.msdn.com/fontblog/