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Consistent High Performance Secure & Private Fully-Managed Enterprise-Class Charge Hourly Zadara™ Storage The Zadara Cloud Enterprise Storage-as-a-Service.

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Presentation on theme: "Consistent High Performance Secure & Private Fully-Managed Enterprise-Class Charge Hourly Zadara™ Storage The Zadara Cloud Enterprise Storage-as-a-Service."— Presentation transcript:

1 Consistent High Performance Secure & Private Fully-Managed Enterprise-Class Charge Hourly Zadara™ Storage The Zadara Cloud Enterprise Storage-as-a-Service

2 About Zadara Storage Leading Provider of Enterprise Storage-as-a-Service More than 30 Global Service Locations across 4 Continents Key Partners: – Amazon Web Services (AWS) – Microsoft Azure – Toshiba 3-year CAGR of 210% Most recent quarter up 25%+ vs. previous quarter

3 Awards and Recognition

4 Zadara Selected Customers Service Providers SaaS GiS M&E Education Other

5 MARKET AND POSITIONING

6 Problem Statement I like what my storage array does for me: – It’s reliable, fast, compatible, configurable ✖ I don’t like what I have to do for it: – Big capital expenditures (CapEx) – Multi-year planning cycles – Over-purchasing to improve cost and scalability – Day-to-day maintenance – Disruptive updates, hot-fixes, and upgrades – Painful migrations every few years

7 10 Year Data Center Storage Revenue Forecast Source : IT Brand Pulse, October 2015 By 2023, 80% of storage spending will be OpEx.

8 Universal Storage that Evolves with You! Any Location -Data Center -Public/Private Cloud -Hybrid Cloud Any Protocol -FC-SCSI, iSCSI, iSER -NFS, CIFS -S3/Swift Any Data Type -Block -File -Object One Common Product A Complete Storage Solution

9 Zadara Storage Cloud – Any Location Cloud Service ProvidersService Providers Direct Connect ExpressRoute On-Premise as a Service Yamaga City Replication Colocation Providers

10 Connect to or Migrate Among any Zadara Location

11 How Zadara Fits into Enterprise Storage Colo / On-PremisesService Provider / Cloud As-a- Service Up-Front Payment Traditional Storage Arrays HARDWARE BOUND STORAGE SOFTWARE DEFINED STORAGE Gateways Traditional Storage Arrays Traditional Storage OS Enterprise SAN/NAS/Object Elastic As-a-Service Fully Featured

12 X86 Servers Drives: SSD/SAS/SATA Dual 10/40GbE Switching Openstack, Ubuntu, KVM Zadara Storage Cloud Cores Storage Nodes Drives Standard Components: ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

13 VIRTUAL PRIVATE STORAGE ARRAY (VPSA)

14  You get to define:  Controller performance  Cache amount  Drive types  RAID types  I/Os for databases  Low latency for OLTP apps  With support for:  Block + file  High Availability, BC, DR  Clusters  With the benefits of:  100% OpEx  Elastic in all directions  Easily modified  Multi-tenant environment, Single-tenant experience  Performance isolation  No up-front costs  Short Commitments:  1 hour Cloud / Co-lo  6 month On-premise Enterprise Storage… as a Service =+ Enterprise Storage as a Service PURE OPEX FULLY MANAGED 100% UPTIME SLA

15 Market-Leading Enterprise Storage Features VPSA – Virtual Private Storage Array File and Block storage NFS, CIFS (Active Directory), Fibre Channel, iSCSI, iSER Large Volume Sizes (100TB) At-Rest and In-Flight Data Encryption (user owns keys) Cluster Support Thin provisioned volumes Large SSD cache options Non-Disruptive Upgrades 100% RESTful API coverage

16 Market-Leading Data Protection Features Snapshots / ClonesMirroringOnline Volume Migration Live, non-disruptive point- in-time read/write copies Automatic local (sync) or remote (async) copies Live, non-disruptive migration of volumes Zero-Capacity Instantly-Available Unlimited Number Snapshot-based Bi-Directional Local/Remote Mirroring Change RAID level Change drive type Change pool striping Test/Dev & Rapid RecoveryEnables Disaster RecoveryRapidly respond to needs Near-CDP (1 min interval) Read/write capability 1 minute intervalProvides ability to change storage personality Support for Microsoft VSS. Create clone of snapshot while mirror in process. Maintain different number of snapshots on source vs. destination Adapt storage to match shifting requirements. You can’t make a mistake!

17 VPSA Provisioning Per hour costs calculated based on configuration choices Select your Public Cloud / Colo Provider Select your Dedicated Drives

18 VPSA 1 Customer / Dept. A 200 Series + 4 drives What Does my VPSA Look Like? VPSA 2 Customer / Dept. B 400 Series + 10 drives = = A B ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Active Cores Standby Cores Available Cores

19 PZ 2 PZ 1 Multi-Zone HA AZ 1AZ 2 BEFORE MZ-HA AZ 1AZ 2 AFTER MZ-HA High Availability even in Case of Facility Failure Cloud Provider Availability Zone Zadara Storage Protection Zone

20 Zadara Container Services (ZCS) VPSA VM Zero latency High throughput No transfer charges Automation Free up host CPU cycles BEFOREAFTER Network Latency Run tasks within storage for high-performance VPSA

21 Zadara Container Service (ZCS) Examples Organize and Discover NAS indexing / search / notifications Data classification Low-latency OLTP tasks Hadoop / Map Reduce Manipulate Transcoding / data transformation Compress Protect Data governance / auditing of NAS share Secure file transfer Anti-virus scanning Share WebDAV/FTP server

22 Zadara Backup to S3 (B2S3) VPSA VM Automatic No need for VMs Can be restored anywhere Efficient block-level backups BEFOREAFTER VM Cost Proprietary Backup Software Cost Complexity Latency S3 VPSA S3 ? Glacier Backup data to cost-effective S3 (or compatible) storage

23

24 ZIOS Intelligent Object Storage What it does Private Object Storage for many tenants (dedicated resources) S3/Swift compatible 2-way/3-way redundancy levels Role-based access Charge back and billing Key benefits Infinite scalability Scalable performance Remote access over HTTP Simple Management Rich metadata

25 ZIOS Features Scalability – Capacity -> Scalable to PBs – Performance -> storage services \ proxy services \ external LB – Coexistence with VPSAs on the same cloud Simplicity – Automatic storage services scale-out – Simple storage and accounts provisioning Privacy – Real granular secured multi-tenancy – Secured interfaces - SSL only – Per account billing/accounting Availability – Multiple QoS-based storage policies with different redundancy levels (2-way/3-way) – No single point of failure

26 ZIOS Scalability PBs of capacity Billions of objects ZIOS determines the number of VCs needed SSD for accounts and containers databases Big drives for objects content

27 ZIOS Private Object Storage Dedicated compute resources Dedicated drives Unlike public offerings, the customer owns the entire Object Storage and not just an account No co-mingling of objects from different tenants Cloud providers can create accounts for their customers

28 ZIOS Provisioning Similar to VPSA provisioning Simply select drives Engines are assigned automatically User that orders becomes the ZIOS Administrator

29 100% Isolation Among Depts./Customers Standard Servers + Software = Enterprise Storage as a Service Independent Storage Management by Each User Full Isolation of Access & Performance VPSA # 1 VPSA # 2 VPSA # 3 VPSA # 4 ZIOS# 1 ZIOS

30 OPAAS - ZADARA IN YOUR FACILITY OR YOUR COLOCATION VPSAZIOS

31 Zadara On-Premise as-a-Service (OPaaS) A Cloud Experience, On-Premises (“The Best of Both Worlds”) Fully managed, pure OpEx storage Delivered elastically, on-demand – Pay only for consumption – Not a lease and no long-term accounting items Remote monitoring, updates, operations (just like cloud) – Hardware replacement; 7x24 phone support Enterprise functionality, control, privacy Periodic price reductions, even for existing capacity 2 month “try ‘n buy” available Aligns with the way customers actually work

32 OPaaS Provisioning (Private Web Portal)

33 Start with 2,3,4… SNs Flexible payment based on usage Example: 2 storage nodes and 70 drives installed Payment is for 2 VPSAs and 24 drives Pay only for what you use Subject to floor price Engineering (Customer 2) Marketing (Customer 1) Only Pay for What You Use

34 Start with 2,3,4… SNs Flexible payment based on usage Example: 2 storage nodes and 70 drives installed Payment is for 2 VPSAs, 1 ZIOS and 36 drives Pay only for what you use Subject to floor price Sales (Customer 3) Marketing (Customer 1) Engineering (Customer 2) Only Pay for What You Use VPSA ZIOS

35 Never Run Out of Capacity Original Nodes (Minimum of 2) Zadara Delivers New Nodes (No charge until used) Drives In Use (pay for these) Unused Drives (no charge) ~~~~~~ As capacity grows, we jointly develop a growth strategy so that we deliver more capacity before you need it

36 Run Your Business with Chargeback Tools Sales (AWS US East (N. Virginia) 1 #1061) Created by doug@zadarastorage.com 2014-03-25 18:55:56 GMT Marketing (AWS US East (N. Virginia) 1 #2090) Created by doug@zadarastorage.com 2014-06-15 12:51:45 GMT Enterprise Hours Price/Hr Enabled 720 $0.89/hr Enterprise Hours Price/Hr Enabled 720 $0.89/hr

37 Isn’t OPaaS the Same as a Flex Lease? (No) Lease OPaaS Minimum Term2-5 Years 6 Months Pay for ConsumptionNo YES Order Only What You Need NowNo YES Small Base CapacityNo YES Easy ExpansionNo YES Fully ManagedNo YES Proactive Price ReductionsNo YES Pennies / GB / MonthNo YES Support and Service IncludedNo YES

38 VPSA – OPaaS versus typical Storage TCO Typical TCO OPaaS Amortized over 3 yearsYes6 month with 2 month POC Pay for Consumption (100TB)No - (100TB)YES (10-20-30 TB) Order Only What You Need NowNo - typically order for 3 years YES, Grow organically Cost of an IT manager$$$Included Cost of Maintenance$$$Included Cost of migration in 3 years$$$Included Cost of 24 hour NOC (Networking Operations Center) $$$Included Cost of downtime for upgrades and add-ons. $$$100% uptime SLA. No downtime required Cost of storage$$$<$.10 / GB / month - all in

39 Challenge Need capital to buy storage Different storage products/silos for different uses Hire a team of storage experts Vendors don’t provide immediate response Requires extensive capacity planning and protracted negotiations Solution ➽ Zadara is No CapEx, Pure OpEx ➽ Same product for all workloads ➽ Fully managed by Zadara ➽ 15-minute response time ➽ No planning: expand/shrink on demand – pay for what you use

40 Zadara Storage Cloud – Universal Storage Enterprise Storage – “as a Service” – Full enterprise-class feature set – Pure OpEx, 100% SLA – Completely managed – Pay as you go, based on consumption – Any Location, Any Data Type, Any Protocol Same solution available both in Cloud and On-Premise – Same cloud economics – Same hardware, software, API – Same features and services Zadara VPSA: #StopBuyingStorage

41 THANK YOU sales@zadarastorage.com @ZadaraStorage

42 BACKUP SLIDES

43 USE CASES

44 Zadara Case Studies Yamaga City ( 山鹿市 ), Japan Education IT Services RetailGovernment EnergyMediaSaaSEngineering PrintingMappingManufacturin g Entertainment

45 Company Profile Moonami provides hosting and support services for Moodle learning management software and other leading open-source applications. * Case Study Available Challenge: Existing GlusterFS storage became expensive and time consuming to manage. Required backup/recovery solution to provide rapid recovery of data. Needed agile, flexible storage to support growth. Solution: Replaced GlusterFS with Zadara Virtual Private Storage Array and Backup to S3 (B2S3) option. Results: Management time reduced by 50%. Storage costs reduced by 45%. Improved both RPO and RTO delivering a heightened level of service to their customers. Education

46 Company Profile Over 2M students in 8,000 classrooms in 600 institutions across 30 countries rely on Echo360 active learning technology to enhance their educational experience before, during and after class. * Case Study Available Challenge: Needed elasticity that can support the dynamic academic schedule. Demanding, mission critical video platform required high performance and high availability. “Noisy neighbors” led to lack of control and performance degradation. Solution: Echo360 chose the Zadara VPSA Storage-as-a-Service. Results: VPSA performance isolation resolved “noisy neighbor” issue. Zadara VPSA delivers HA in regions across the globe. VPSA solution delivers predictable, single-tenant performance and data privacy of student information. Education

47 Education Need student privacy, flexibility for projects, and extreme scalability Elasticity and a common capacity pool for time-bound projects Better data protection and security for student personally identifying info Department-wise billing and accounting Hibernation every night Education

48 Company Profile: Realty Data is a property information solutions provider to the mortgage and insurance industries that serves up land surveys, titles and documents used in real estate transactions. * Case Study Available Challenge: EMC SAN would not scale cost-effectively Migrating 800+M files to AWS storage was problematic Solution: Company switched to Zadara’s VPSA at AWS Results: Zadara VPSA delivers better performance than on- premises EMC SAN Realty Data customers noticed performance increase Reduced data center costs by over 50% Gained flexibility/agility Realty Data Stores Over 800 Million Image Files on Zadara VPSA Enterprise Storage-as-a-Service IT Solutions and Services

49 Customer Profile: Starcom provides on-premise and cloud solutions as well as technical support, consultancy and systems integration services. * Case Study Available Challenge: Replace their older EMC and NetApp arrays Required a high-availability, disaster recovery solution Improved overall performance. Wanted to leverage an OpEx as-a-service model Solution: Replaced EMC and NetApp with Zadara Virtual Private Storage Array and Multi-Zone HA Results: Deployed an enterprise-class high-availability, disaster recovery architecture Improved VMware performance by 33%. Deployed an On-Premises as a Service (OPaaS) solution to keep physical storage within their data centers

50 Company Profile: Gilt is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day at insider prices. * Case Study Available Challenge: Storing growing number of product images created scalability and management challenges Storage infrastructure was cumbersome and expensive to run and maintain IT was not responsive to the departmental needs Solution: Gilt replaced existing HP 3PAR with Zadara’s Virtual Private Storage Array (VPSA) connecting to AWS Results: Reduced storage costs by 85% Accelerated new capacity deployment from days to minutes Able to redeploy people from mundane storage management to strategic, high value activities Retail

51 Customer Profile: The city of Yamaga needed to replace their older PC-based client / server architecture to address security, availability, scalability and management challenges. * Case Study Available Challenge: Critical data stored on PCs exposing government Threat of disasters impacted business continuity Employee turnover required data migration, requiring significant effort and possible downtime Solution: Replaced existing system with a VDI architecture and a Zadara VPSA storage infrastructure Results: Government data now centrally managed and protected on Zadara VPSA-based storage Replication, snapshots and encryption enable business continuity and data security 1000 VDI users have better response time, agility and security Yamaga City ( 山鹿市 ), Japan Government

52 Customer Profile: RWE is one of Europe’s five leading electricity and gas companies. With over 59,000 employees, they supply over 16M electricity customers and nearly 8M gas customers with energy. * Case Study Available Challenge: It was time to replace their on- premise EMC storage They needed greater performance Improve stability of SAP and e-commerce applications Wanted to transition from CapEx to OpEx Solution: Replaced EMC with Zadara Virtual Private Storage Array with Backup to S3 (BSS3) Results: Transitioned to new cloud-based, Storage-as-a- Service model Stability and scalability dramatically improved Improved SAP application performance by 20% Energy

53 Media Production Storage for video production and post- production (edit, render, transcode, …) 100% sequential IO (Read and Write) Performance isolation guarantees that a project cannot interfere with others Replication can be used for offsite DR Snapshots can be used to go back to earlier states of production (“undo”) Media Production Elastic storage solution Grow as you need it Tools for the active editor

54 SaaS Need consistent performance at all times and smooth scaling Block storage performance and consistency, with support for native clustering Privacy for confidential customer financial data, including disk shredding Predictable performance while scaling up SaaS

55 Engineering Need managed, on-demand resources. For timely projects, without added IT staff Fully managed solution means no need for added IT staff, and minimal training for existing team On-demand storage for busy times and nearing deadlines High and predictable performance while scaling up lets engineers focus on their craft Engineering

56 Customer Profile: Digital Room, Inc. works around the clock and around the globe, earning the trust of thousands of design and marketing professionals for more than 18 years. * Case Study Available Challenge: Needed to increase scalability Storage provisioning was slow and required hardware procurement Hardware maintenance was complicated and time consuming Solution: Replaced Dell SAN and in-house NAS with Zadara Virtual Private Storage Array (VPSA) Results: Improved application performance by 50% Simplified storage provisioning and management Fully addressed storage scalability concerns Printing

57 Maps and Aerial Imagery The application captures data from different sources (cameras, satellites, etc.) and stores it in VPSA to be served as read-only data Typically requires high streaming performance for Reads and Writes Maps Cost-effective solution for very large but sparsely accessed data

58 Manufacturing Customer Profile: Lawter serves the graphic arts, adhesives, specialty coatings, aroma chemicals and the synthetic rubber industries. They are a global business operating in over 20 countries with 11 manufacturing and technology centers. * Case Study Available Challenge: Replace older IBM storage Improve scalability, performance, security and simplify management Move from CapEx to OpEx model Solution: Replaced IBM with Zadara Virtual Private Storage Array (VPSA) – OPaaS solution Results: Tripled performance - from 11K IOPS to 30K IOPS Addressed scalability concerns and simplified management Moved from a CapEx model to a pure pay-as-you-go OpEx model

59 Media and Entertainment Customer Profile: BASE Media Cloud is a unique cloud-based media solutions business, redefining digital storage and media software workflows for media clients. * Case Study Available Challenge: Implement high-performance storage for media storage and distribution customer Deliver pure OpEx, as-a-service media storage solution Provide enterprise-grade storage services on-premise Solution: BASE Media Cloud leveraged Zadara Virtual Private Storage Array (VPSA) to solve customer challenges Results: Able to share entire race highlights on-demand, as- needed All footage protected via 3-way mirrors - in original file formats Improved performance, security and data integrity of media assets

60 Zadara-AWS-Azure Value-Add AWS EBS / EFS PIOPS EBS Azure Page Blob Azure Files AWS/Azure + Zadara VPSA Max Volume Size 16TB Very Large? (File) 1TB (Block) 5TB (File) 100TB File StorageNFS only (Preview)SMB only (Preview)Yes, NFS+SMB Encryption at Rest + User Owns Keys AWS Owns KeysNoYes Clusters/SharingNo Yes High IOPSUp to 20KUp to 5K (in beta)Yes SSD OptionYesYes (Limited VM types)Yes Instant SnapshotsNo Yes Remote ReplicationNo Yes

61

62 Localization - Japanese

63 Localization – Simplified Chinese

64 iSER Accelerates End-to-End Application I/O by 10X VPSA with iSER: App Acceleration On-Premise Application Servers Zadara Storage OPaaS Nodes (On-Premise as a Service) VM A VM B VM C ~ ~ ~ ~ ~ ~ Low Latency, High Performance iSER Protocol

65 Preserves Fibre Channel Investment Fibre Channel Enterprise Connectivity On-Premise Application Servers Zadara Storage OPaaS Nodes (On-Premise as a Service) VM A VM B VM C ~ ~ ~ ~ ~ ~ Enterprise Connectivity Low Latency, High Performance

66 Zadara “Immortal” Storage Grows with You! Initial 2 SN configuration Many VPSAs Initial 2 SN configuration Many VPSAs 201420152016

67 Expanding in 2015, grow 2 additional SNs and add more VPSAs On-the-fly !! Expanding in 2015, grow 2 additional SNs and add more VPSAs On-the-fly !! Zadara “Immortal” Storage Grows with You!

68 201420152016 Expanding in 2016, grow another 2 SNs and add more VPSAs Again, On-the-fly !! Expanding in 2016, grow another 2 SNs and add more VPSAs Again, On-the-fly !! Zadara “Immortal” Storage Grows with You!

69 2014 2015 2016 2017 At Zadara’s discretion, 2017 migrate, on-the-fly to new SNs and remove 2014 SNs Performance increases, Cost ($/Gb) decreases, NO HW EOL! Zadara “Immortal” Storage Grows with You!

70 2015 2016 2017 2018 2018 Repeat process again 2018 Repeat process again Zadara “Immortal” Storage Grows with You!

71 2016 2017 2018 Results is always having state of the art servers and storage Zadara “Immortal” Storage Grows with You!

72 Management Team Co-Founder, CEO Nelson Nahum Co-Founder, VP Engineering Yair Hershko COO Noam Shendar VP Solution Sales Doug Jury VP International Sales Dani Naor VP Cloud Operations Vladimir Popovski VP Americas Sales and Strategic Alliances Bob Sarubbi VP Marketing Kevin Liebl Chief Architect Shyam Kayushik VP Product Management Oded Kellner


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