1. 13 August 2012NUAS New forms of communicating research - in a European collaboration Ulla Bredberg, Science Communication Officer

2. 13 August 2012NUAS Two roles: Science Communication Officer, Information and Public Relations Office, KI and Coordinator, CommHERE

3. CommHERE Communicating European Health Research

4. CommHERE – EU project within FP7 Health 13 August 2012NUAS  10 partners  7 European countries  Coordinated from Information Office at KI  CSA – Coordinating and Support Action  2 million Euro  3 years – start October 2011

5. Communication on a European arena Aim To improve communication on the outcome of EU-funded health research projects to the media, the general public and other target groups in all of Europe and beyond. 13 August 2012NUAS

6. 13 August 2012NUAS 1.Develop new and existing methods, tools and guidelines for communication of EU-funded research results to the general public. 2.Implement these measures in the EU-funded research projects. 3.Support, encourage, motivate and educate the PIs of the EU- funded research projects. 4.To initiate a network of communication officers from EU research institutions. Objectives

7. Communication is one of the strategic objectives of the European Commission: 13 August 2012NUAS How?  Communication beyond “the scientific society”  Higher quality and quantity in communication  More coordinated communication  Visibility of the extensive EU funding Why?  Transparency to ensure public support  Better understanding of the role of research for the development of health  Better understanding of the role of research for the development of society  To make a scientific career attractive  A strong Europe on the international arena

8. Eurobarometer ”Science and Technology” 2010 26 671 interviews with European citizens Interested in medical discoveries (82%) Health issues have top priority (40%) Consider themselves well informed about medical discoveries (11%) “Researchers are the best to explain the impact of medical discoveries” (63%) “Researchers do not inform the general public enough” (57%) Low knowledge of EU-funding of research (30%) – but have an opinion – Insufficient funding (33%) – Sufficient of funding (32%) – Too much funding (7%) 13 August 2012NUAS

9. A first CommHERE report: Communication activities within FP6-projects 51 EU-funded research projects Budgets 2-12 million Euro/project Scientific discoveries –> towards the scientific community 1-3 Press releases – start-up, event, SMEs towards business media PR on major findings sent from university Interviews in local media Leaflets Website -> for the scientific community Only a few projects active in dissemination to a larger audience! 13 August 2012NUAS

10. Researchers not interested? NO! BUT Lack the tools - CommHERE gives support – Media SOP – Web portal – Training – Professional support Lack incentives – CommHERE encourages – Responsability – Long-term investment – Politicians/funders read the news! – Satisfaction of EC demands – Personal visibility and acknowledgement 13 August 2012NUAS

11. CommHERE strategy Research leaders  Networks –Local –National –European  Tools  Support  Encouragement Channels  Media –News –Popular science  Web portal –Social media  Outreach activities 13 August 2012NUAS General public  Information  Awareness  Appreciation  Support  Participation

12. CommHERE in 2013-14  Local networks are running  Media SOP  Web portal launched in October  National networks – affiliated members  European network 13 August 2012NUAS CommHERE today: 10/36 months CommHERE next

13. Beyond CommHERE… Continuation of European network of EU communicators Possible models  Institutional support?  Affiliation of individual projects? …..? 13 August 2012NUAS

14. 13 August 2012NUAS European collaboration - from a university perspective

15. 13 August 2012NUAS ”European competence” Exchange of experiences in communication –Collaboration makes you stronger! Similarities and variations –Channel focus –Media arenas –Languages Better knowledge about EU.

16. 13 August 2012NUAS Positive outcome Skills development Internal networking, building relations with research leaders Showing the value of professional support in communication Appreciation for ”the administration”

17. 13 August 2012NUAS For communicators: Affiliate your EU-projects to CommHERE Broaden your horizon: Think Europe!

18. Thanks! www.commhere.eu 13 August 2012NUAS