2. Skimming Color and …Paragraph (s) the food industry its effects on people flags personality other business and trade Para. 1,2 Para. 6 Para. 4 Para. 5 Para. 3

3. Scanning 1.Who is Max Luscher? 2.Which two colors remind people of peace and quiet? 3.What are the main ‘appetite’ colors? 4.What color is often used by many environmental groups? 5.What does the color of the UN flags symbolize? (Paragraph 3) (Paragraph 6)

4. Q1: Why does she like blue so much? Q2: What’s wrong with red? Q3: Is it a good idea to change KFC’s color from red to blue?

5. Q1: Why does she like blue so much? energetic; adventurous; looking for excitement open; free; ambitious; optimistic; calm; in control; peaceful; firmness; a dislike of change; a fear of failure;

6. I like things to stay the same. I don’t like being disappointed. At the same time, I keep going even when things are difficult. I like having a quiet life. I need to plan things before I do them. I like being careful. I don’t like things to be boring. I like new experiences and ideas. I enjoy taking risks. I am a very happy person. The future always seems bright to me. I’m honest. I like to do what I want. I work hard to follow my dreams.

7. Q2: What’s wrong with red?

8. color cause effect RED BLACKnight blood/ meat/ hunting injuries/ fire BLUE GREEN sky seaplants trees fear pulse rate tense peace / quiet / relaxed pulse rate Color from Natureemotionally-physically

9. Q3: Is it a good idea to change KFC’s color from red to blue?

10. Color and …Paragraph (s) Yes/No Para 1,2 Para 3 Para 4 Para 5 Para 6 the food industry flags other business and trade Color’s _________ Use/Application its effects on people personality

11. Q3: Is it a good idea to change KFC’s color from red to blue?

12. Colour PersonalityMeaningsEffects Applications green ________; dislike change; fear failure; nature Green and blue make people ’ s pulse rates ___________and make them feel more relaxed. Like red, green is also regarded as an _________ colour. food company; ________; flags of environmental groups; Blue calm; _________; peaceful; _______ banks ________ firm in control peace decrease appetite banks the UN flag

13. ColourPersonalityMeaningsEffects Applications Yellow open; free; ambitious; ________; holidays Yellow helps to_______ appetite. food company; ___________; Red energetic; __________; looking for excitement;________ Red makes people feel tense, _______their pulse rates and stimulate the appetite. food company; fast-food restaurant ; ___________; travel agents stimulate optimistic national flag increase action adventurous

14. Riddle DIY You can find me easily in plenty of places, for example ______________________________________ When seeing me, people usually feel______ and their pulse rates _______ because I am often associated with_______. People who love me are usually ______________________________________. Who am I? open, free, ambitious and optimistic sunshine increase McDonald’s, the school bus, travel agents, and so on. happier Yellow!

16. If you are not able to appreciate the colorful world around you, then you don’t have to travel. 如果不能欣赏身边 的风景, 你不必远 行 !

17. 1. A website about colour; http://www.empower-yourself-with-colour- psychology.com/ 2. As for colour, know it, study it, use it and enjoy it!